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Advertising In Philadelphia: Drivers Turn Up The Radio

Jan 20, 2021 2:21:54 PM / by Larry Julius

Radio came to Philadelphia on February 8, 1922, when The Bureau of Navigation, Radio Services Division, of the United States Department of Commerce granted a license to station WGL. This station was the 42nd to be licensed in the county. 

Little is known about WGL except it was owned by Thomas Howlett who broadcast from home at 2303 North Broad Street near Temple University.

From that day, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Delaware Valley consumers.

Every week, according to Nielsen, more adults tune-in to Philadelphia radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Is Advertising On Twitter Right For Philadelphia Business Owners?

Jan 12, 2021 8:39:02 AM / by Larry Julius

How important is Twitter to Delaware Valley consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Philadelphia Inquirer yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Philadelphia's consumers.

According to Nielsen, only about 17% of adults in Philadelphia use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Delaware Valley small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, small business owner, radio advertising, facebook advertising, small business, instagram, facebook, twitter, small business marketing, best way to advertise in philadelphia

Small Business Advice: 5 Facts About Advertising On Philadelphia Radio

Dec 17, 2020 10:44:51 AM / by Larry Julius

Local radio came to Philadelphia on February 8, 1922, when The Bureau of Navigation, Radio Services Division, of the United States Department of Commerce granted a license to station WGL. This station was the 42nd to be licensed in the nation. 

Little is known about WGL except it was owned by Thomas Howlett who broadcast from home at 2303 North Broad Street near Temple University.

In March of 1922, however, the second radio license in Philadelphia was awarded to WIP owned by the Gimbel Brothers Department Store. Early programming included remote-broadcasts of live  music featuring Charlie Kerr and his orchestra from the Cafe L’Aiglon at 15th and Chestnut Streets.  

For almost 100 years, Delaware Valley small business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Philadelphia radio remains a dependable way to make cash registers ring.

Here are five facts every Delaware Valley small business owner needs to know about local radio in 2020.

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