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Advertising In Philadelphia: Why Radio Is Still The Best Option

Jun 23, 2023 12:18:09 PM / by Larry Julius

Local businesses have been marketing their goods and services on Philadelphia radio since February 8, 1922. That's when The Bureau of Navigation, Radio Services Division, of the United States Department of Commerce granted a license to station WGL. This station was the 42nd to be licensed in the country.

Who could have guessed that 101 years later, advertising on Philadelphia radio would still be the best advertising option for all types of retailers and business owners.

Every week, according to Nielsen, Philadelphia radio reaches 3,740,743 adult consumers. This reach is significantly higher than all other advertising options including local TV, cable, social media, streaming video, online audio, and newspapers.

Reach, according to Nielsen, is the audience metric most responsible for driving the success of an advertising campaign. Only the message itself carries more sway.

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Topics Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Radio Listening, Streaming Audio, small business owner, reach, reach and frequency, small business marketing, share of ear, best way to advertise in philadelphia, advertising options, advertising reach, streaming media

In-Car Listening Drives Philadelphia Radio To The Top

Mar 14, 2023 10:50:09 AM / by Larry Julius

Philadelphia radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 3,740,743 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Philadelphia TV, cable, streaming video, streaming audio, social media, or newspapers.

AM/FM radio's dominance among local consumers is driven, in large part, by the 3.8 million Philadelphia-area adults who take to the road in their car or truck every week, according to Neilsen.

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Topics Best Way To Advertise, Radio Advertising Works, Streaming Audio, radio advertising, reach, reach and frequency, in-car audio, share of ear, best way to advertise in philadelphia, advertising reach, streaming media, car radio, in-car listening, am/fm radio, online radio advertising

TV Advertising In Philadelphia: Local Stations and Cable Losing Ground

Dec 19, 2022 4:27:12 PM / by Larry Julius

The combined weekly reach of Philadelphia's broadcast television stations has slipped to 73.9% of all adults, according to Nielsen. These stations include KYW, WPVI, WCAU, WHYY, and WTFX.  

The combined Philadelphia TV audience now falls behind cable programming at 76.0 and just ahead of streaming platforms at 63.6%. To put this virtual dead heat into perspective, none of the three video media is a match for Philadelphia radio which reaches more than 86% of local adults every week.

But although the reach of broadcast TV, cable, and streaming are neck-and-neck, the share of time consumers spend with each of these media is dramatically different.

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Topics television advertising, philadelphia television, digital advertising, cable television, television, cable tv, ott, ctv, streaming video, SVOD, avod, cable, local television, streaming media, streaming TV

Political Advertising In Philadelphia: Campaigns Go Over The Top

Aug 22, 2022 7:05:00 AM / by Larry Julius

According to Nielsen research, 3.5 million people in the Philadelphia area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like KYW, WPVI, WCAU, WHYY, and WTFX has decayed by 10%.

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Topics political advertising, television advertising, Online Advertising, philadelphia television, digital advertising, television, political rate card, political, cable tv, ott, ctv, streaming video, SVOD, avod, local television, streaming media, internet advertising, streaming TV

Philadelphia Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:01:55 PM / by Larry Julius

Local business owners have been advertising on Philadelphia radio since WGL first signed-on in 1922.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 3.7 million adults listen to a Philadelphia radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics Advertise On Philadelphia Radio Stations, Pandora, Streaming Audio, radio advertising, reach, reach and frequency, Spotifty, advertise on radio, sirius/xm, advertise on Philadelphia Radio, advertising options, advertising reach, streaming media, amazon, apple

Advertise In Philadelphia: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 9:11:33 AM / by Larry Julius

Despite an abundance of media options, Philadelphia radio reaches the most consumers every week. 

According to Nielsen, every week 3.7 million adults tune in to their favorite Philadelphia stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Philadelphia radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 22.6% of all consumers who listen to a Philadelphia radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 16.4% of a station's total audience is listening on a device other than a traditional receiver.

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Topics Streaming Audio, Online Advertising, radio advertising, digital advertising, internet, streaming media, internet advertising, am/fm radio, online radio advertising

Television Advertising In Philadelphia: What Are Consumers Watching?

May 11, 2022 2:00:27 PM / by Larry Julius

Every week, 4.1 million Delaware Valley consumers watch something on TV.

Not too many years ago, when a Philadelphia consumer sat down to watch TV, the program options were limited to what was on KYW, WPVI, WCAU, WHYY, WTFX, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in a Philadelphia living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Philadelphia consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

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Topics television advertising, philadelphia television, pay-TV, direcTV, cable television, television, satellite television, cable tv, ctv, streaming video, SVOD, avod, local television, streaming media, streaming TV

Advertise On Philadelphia Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 10:10:53 AM / by Larry Julius

There are about 3,500,000 registered passenger vehicles in the Philadelphia area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Philadelphia area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Philadelphia area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Philadelphia radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

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Topics Best Way To Advertise, Pandora, Spotify, Streaming Audio, radio advertising, automotive, in-car audio, sirius/xm, share of ear, best way to advertise in philadelphia, podcast, streaming media, podcasting, car radio, in-car listening

Advertising In Philadelphia: Don't Say 'March Madness'

Feb 21, 2022 2:21:27 PM / by Larry Julius

Right now, at least one of the 237,665 businesses located in the Delaware Valley is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in King of Prussia might think it would be clever to use 'March Madness' in its commercials on Philadelphia radio to promote a big spring sale. A non-profit in Cherry Hill feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Bucks County believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a Philadelphia small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

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Topics Streaming Audio, social media advertising, television advertising, Online Advertising, radio advertising, digital advertising, ott, ctv, streaming video, streaming media, internet advertising, sem, search engine marketing, display advertising, streaming TV, intellectual Property, trademark, copyright

How Much Time Do Philadelphia Consumers Spend Watching Streaming TV?

Feb 17, 2022 8:33:40 AM / by Larry Julius

Every week, 2.7 million Delaware Valley adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Philadelphia consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 94.2% of Philadelphia households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Every week, Philadelphia consumers are spending more-and-more time engaged with streaming TV.

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Topics television advertising, digital advertising, cable television, ott, ctv, streaming video, SVOD, avod, advertising options, internet, streaming media, internet advertising, streaming TV

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