Advertise In Philadelphia Advertise In Philadelphia

Larry Julius


Recent Posts

Philadelphia Radio: Who's Listening During The Coronavirus Crisis

Mar 27, 2020 2:26:17 PM / by Larry Julius

In a typical week, 3.8 million adult consumers tune-in to Philadelphia  radio stations.  But, since the onset of the Coronavirus, the weeks have not been typical.

Before social-distancing and work-from-home orders, 2.6 million Delaware Valley consumers would drive to-and-from work each day. More than 93% of these commuters could be reached by radio.  

Philadelphia area small business owners who depend on radio advertising to market their goods and services, therefore, might be concerned that the disruption in commuting patterns could depress the amount of time consumers spend with local radio.

According to market research, however, radio listening remains an important part of the daily life of consumers. Even amid the current chaos.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, retail, small business owner, radio advertising, small business, covid 19, coronavirus, corona, crisis management

Coronavirus: Advertising In Philadelphia For Small Business Survival

Mar 24, 2020 10:42:33 AM / by Larry Julius

Delaware Valley small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let Philadelphia area consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Philadelphia radio.

Read More

0 Comments Click here to read/write comments

Topics Small Business Advertising, Pandora, Streaming Audio, roi, return on investment, newspaper advertising, retail, social media advertising, television advertising, radio advertising, facebook advertising, small business, Retail Sales, covid 19, restaurants, coronavirus, corona, retail stores

Does Social Media Work For Philadelphia Retailers?

Mar 13, 2020 4:56:49 PM / by Larry Julius

Philadelphia area retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 2.8 million Delaware Valley adults use Facebook, Instagram, or Twitter. This equates to 66.5% of consumers.  This reach is rather anemic compared to Philadelphia radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Philadelphia radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, retail, social media advertising, small business owner, radio advertising, facebook advertising, small business, reach, retailer, instagram, facebook, twitter, engagement

Why Philadelphia Mortgage Lenders And Brokers Need To Advertise Now

Mar 6, 2020 4:03:23 PM / by Larry Julius

There are 2.6 million consumers in the Delaware Valley who own their own home. 

According to Zillow, more than 60% of homeowners carry a mortgage. A record number of owners are considering refinancing  now, which means millions of dollars in fees for local lenders and brokers are up for grabs.

Why the sudden urgency for Philadelphia homeowners to refinance their mortgages?

According to The Federal Home Loan Mortgage Corporation (aka, Freddie Mac), "The average 30-year fixed-rate mortgage hit a record 3.29% this week, the lowest level in its nearly 50-year history."

"Meanwhile, mortgage applications increased 10 percent last week from one year ago and show no signs of slowing down. Given these strong indicators in rates and sales, as well as recent increases in new construction, it’s clear the housing market continues to be a positive force for the broader economy."

If a consumer Googles 'refinance my mortgage in Philadelphia' more than 7.8 million results come back, So, to set themselves apart, lenders and brokers will need to advertise.  By, any key metric, advertising on local radio is the best way to reach area homeowners.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, consumer spending, radio advertising, home buyers, real estate, mortgage, mortgage rates, mortgage broker, home values, bank, financial services, home owners

Small Business Advertising In Philadelphia: Target The Cash

Mar 3, 2020 11:54:12 AM / by Larry Julius

Delaware Valley consumers spent more than $103 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 51.7% of retail dollars are spent by Philadelphia area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 41% of the area's adult population.

These older consumers account for the majority of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Delaware Valley small business owners to advertise.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, newspaper advertising, retail, social media advertising, television advertising, store traffic, consumer spending, small business owner, radio advertising, small business, Retail Sales, retailer, baby boomers

Philadelphia Retail Boom: How Your Small Business Can Benefit

Feb 28, 2020 10:01:45 AM / by Larry Julius

Retailers in the Delaware Valley rang-up $103,468,991,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $4.2 billion for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Philadelphia area small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Millennials, Pandora, newspaper advertising, retail, television advertising, store traffic, consumer spending, small business owner, radio advertising, facebook advertising, small business, reach, Spotifty, Retail Sales

Advertising on Philadelphia Television vs. Local Radio

Feb 25, 2020 9:26:27 AM / by Larry Julius

There is alarming news for Delaware Valley small business owners who advertise on Philadelphia television stations: broadcast TV viewers are disappearing at a rapid pace.

Nielsen reports that halfway through the first quarter of this year, the number of people using television has dropped 7.5%. This compares to -6.3% in the fourth quarter of 2019, and -7.0% a year ago,

"If the trend holds, it would represent the largest quarterly decline for TV viewership in our data set," explains UBS analyst John C. Hodulikadding. "Trends have worsened across most age demos with persons 25-34 now falling -17% vs. low double-digit declines throughout 2019. The persons 55+ demo continues to trend down -2%, similar to 2019 (the first year of declining ratings for the demo)."

Radio listenership, on the other hand, has remained quite stable, according to Nielsen. Since 1970, the medium has reached more than 9-in-10 consumers every week.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Millennials, television advertising, small business owner, radio advertising, frequency, small business, reach, reach and frequency, branding, generation y, generation x

Advertise In Philadelphia: Reaching Millennial Parents

Feb 18, 2020 8:28:01 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, half of all Delaware Valley parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will  spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 1,162,996 children under the age of 18 living in the Philadelphia area. That makes the local parenting economy worth upwards of $270 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For Delaware Valley small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Philadelphia radio is the best way to reach this audience.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Millennials, Pandora, newspaper advertising, working mothers, mothers, social media advertising, television advertising, consumer spending, small business owner, facebook advertising, small business, philadelphia radio, parents, Spotifty

Why Philadelphia Used Car Dealers Should Advertise Now

Feb 14, 2020 7:49:44 AM / by Larry Julius

March is the biggest single month for used car sales in the Delaware Valley. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $198 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $550 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Philadelphia area.

Although most Delaware Valley used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 680,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $1.9 billion used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Philadelphia radio.

Read More

0 Comments Click here to read/write comments

Topics Millennials, newspaper advertising, social media advertising, television advertising, Online Advertising, consumer spending, small business owner, radio advertising, small business, digital advertising, automotive, used trucks, used cars

Advertising On Philadelphia Radio: 5 Key Facts For Business Owners

Feb 10, 2020 4:33:23 PM / by Larry Julius

Delaware Valley small business owners have been advertising on Philadelphia radio since the first local stations, went on air in 1922.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before local businesses execute their marketing plans for this year, here are five facts they should know about radio advertising.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Pandora, Spotify, newspaper advertising, social media advertising, television advertising, small business owner, radio advertising, facebook advertising, frequency, small business, reach, reach and frequency, demographics

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts