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Philadelphia Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 4:01:55 PM / by Larry Julius

Advertise On Philadelphia RadioLocal business owners have been advertising on Philadelphia radio since WGL first signed-on in 1922.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 3.7 million adults listen to a Philadelphia radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

Advertise On Philadelphia Radio 2022 Reach

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

Advertise In PhiladelphiaAccording to "Audio Today 2022: How America Listens", radio reaches 93% of all adults every month, a significantly higher percentage than all other electronic media.

Advertising In Philadelphia: Monthly Media Reach

Radio's mammoth monthly reach is consistent among all age groups despite the proclivity of Gen Zs and Millennials for digital media.Advertising In Philadelphia Media Reach 2022

As far as the ears are concerned, Nielsen points out that "AM/FM radio is the center of the audio universe" reaching nearly twice as many adults as streaming options.

Advertising In Philadelphia Audio Reach 2022

The dominance of radio's reach among other audio media options is true regardless of the listener's age.

Advertising In Philadelphia Who Listens to Audio 2022

Not all listening to Philadelphia radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 22.6% of all consumers who listen to a Philadelphia radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 16.4% of a station's total audience is listening on a device other than a traditional receiver.

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Topics: Advertise On Philadelphia Radio Stations, Pandora, Streaming Audio, radio advertising, reach, reach and frequency, Spotifty, advertise on radio, sirius/xm, advertise on Philadelphia Radio, advertising options, advertising reach, streaming media, amazon, apple

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