Advertising In Philadelphia: Why Radio Is Still The Best Option

Jun 23, 2023 12:18:09 PM / by Larry Julius

Advertising In Philadelphia: AdviceLocal businesses have been marketing their goods and services on Philadelphia radio since February 8, 1922. That's when The Bureau of Navigation, Radio Services Division, of the United States Department of Commerce granted a license to station WGL. This station was the 42nd to be licensed in the country.

Who could have guessed that 101 years later, advertising on Philadelphia radio would still be the best advertising option for all types of retailers and business owners.

Every week, according to Nielsen, Philadelphia radio reaches 3,740,743 adult consumers. This reach is significantly higher than all other advertising options including local TV, cable, social media, streaming video, online audio, and newspapers.

Advertising In Philadelphia 2022-2023

Reach, according to Nielsen, is the audience metric most responsible for driving the success of an advertising campaign. Only the message itself carries more sway.

Advertise In PhiladelphiaAdvertise In Philadelphia Successful Campaign

According to additional data released this month by Nielsen, not only does AM/FM radio reach more adults each week, but the medium also reaches more adults every single month. This is true among almost every imaginable demographic segment.

Advertise In Philadelphia Reach By Device 2023-Age Group

Among all ad-supported audio options, according to Nielsen's new research, AM/FM radio commands the greatest time spent listening every day. In other words, adult consumers spend more time listening to local radio than with choices such as YouTube, Pandora, Spotify, Podcasts, and Sirius/XM.

Advertising In Philadelphia Audio Ad Supported Media

Local business owners may wonder why Philadelphia radio, an early 20th-century technology remains the dominant advertising medium among adult consumers.

According to the 2023 Media Techsurvey from Jacobs Media, these are the three main reasons listeners choose to spend the majority of their audio time with AM/Radio:

  • Easiest To Listen To In Car (67%)
  • It's Free (64%)
  • DJs/Hosts/Shows (60%)

Radio's reach dominance over nearly ten decades can also be attributed to the medium's strategic decision to make its content available both over-the-air and online.  According to Nislen's latest measurements, 20% of all time listening to AM/FM radio among adults 25-54 happens via stations' online streams.  This is 42% more time than in 2021.

More Advertising Advice For Philadelphia Small Business Owners

Advertise In Philadelphia

Topics: Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Radio Listening, Streaming Audio, small business owner, reach, reach and frequency, small business marketing, share of ear, best way to advertise in philadelphia, advertising options, advertising reach, streaming media

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