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Philadelphia Radio: The Best Way To Recruit Construction Workers

Feb 13, 2023 3:59:03 PM / by Larry Julius

Philadelphia area construction companies will need to recruit 9,188 more workers in 2023 in addition to the normal pace of hiring. This forecast is a per capita estimate based on research from Associated Builders and Contractors (ABC).  

The frenetic pace of recruiting construction workers in Philadelphia is expected to extend into 2024, with an incremental 5,452 workers needed next year, as well, in addition to the normal pace of hiring.

Overall, the demand for construction workers in America has been increasing at an epic rate.

According to ABC, the construction industry averaged more than 390,000 job openings per month in 2022, the highest level on record, and the industry unemployment rate of 4.6% in 2022 was the second lowest on record, higher than only the 4.5% unemployment rate observed in 2019. In addition, national payroll construction employment was 231,000 higher in December 2022 than in December 2021.

Right now, filling open jobs at any Philadelphia company is a struggle.

A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Philadelphia's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

So, how can local builders and contractors fill the open jobs at their companies? Most metrics indicate that advertising on Philadelphia Radio may be the best way.

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Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, radio advertising, employment advertising, help wanted, online job boards, passive job seekers, active job seekers, zip recruiter, construction, radio recruitment, hire qualified candidates, construction workers

Top Priority For Philadelphia Small Business Owners: Fill Open Jobs

Jan 19, 2023 6:24:36 AM / by Larry Julius

230,328 Philadelphia area companies fit the description of being a small business, according to the US Census Bureau.  A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Philadelphia's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

Although the labor crunch affects Philadelphia business owners of every size, nearly half of all job vacancies are at companies with fewer than 50 employees.

So what is the best way for local small business owners to attract qualified candidates to fill open jobs?  Most metrics indicate that advertising on Philadelphia radio may be the optimal choice.

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Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, employment advertising, white collar workers, help wanted, online job boards, passive job seekers, active job seekers, zip recruiter, radio recruitment, construction workers

Advertising On Philadelphia Radio in 2022: Five Things to Know

Jul 20, 2022 11:13:49 AM / by Larry Julius

Delaware Valley business owners have depended on Philadelphia radio to market their goods and services since WGL, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 230,328 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Philadelphia radio in 2022.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Listening, advertising on Philadelphia radio, small business owner, radio advertising, small business, philadelphia radio, in-car audio, small business marketing, radio history, advertise on Philadelphia Radio, best way to advertise in philadelphia, radio formats, who listens to radio, radio recruitment, am/fm radio, online radio advertising, online radio

Best Way To Advertise Construction Job Openings In Philadelphia

Mar 1, 2022 12:23:22 PM / by Larry Julius

Construction companies in the Delaware Valley will need to recruit 10,827 blue-collar workers on top of the normal pace of hiring in 2022 to meet the demands of the current building market. These statistics are based on forecasts from Associated Builders and Contractors, Inc. (ABC), an association comprised primarily of U.S. firms that work in industrial and commercial construction sectors.

"The construction industry desperately needs qualified, skilled craft professionals to build America," said Michael Bellaman, ABC president and CEO. "The Infrastructure Investment and Jobs Act passed in November and stimulus from COVID-19 relief will pump billions in new spending into our nation's most critical infrastructure, and qualified craft professionals are essential to efficiently modernize roads, bridges, energy production, and other projects across the country. More regulations and less worker freedom make it harder to fill these jobs."

The construction industry's appetite for new hires in the Philadelphia area will continue into 2023, according to ABC. It is expected that during that year,  an additional 9,827 blue-collar workers in addition to the normal pace of hiring.

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Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, Best Way To Advertise, radio advertising, employment advertising, help wanted, online job boards, best way to advertise in philadelphia, passive job seekers, active job seekers, indeed, monster.com, zip recruiter, construction, radio recruitment, hire qualified candidates, construction workers

Recruitment Advertising In Philly: Best Way To Reach Job Candidates

Jan 7, 2022 3:54:08 PM / by Larry Julius

There are 230,328 small businesses in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area, according to the US Census Bureau. Based on projections from the National Federation of Independent Business Owners (NFIB), nearly half of these companies have job openings they cannot fill.

As a result of the acute labor shortage, says the NFIB, 29% of small business owners rank the quality of labor as the most important problem they face. A year ago, only 21% said finding workers was their biggest issue.

The labor crunch in the Delaware Valley area is being driven, in big part, by a record-high number of employees voluntarily quitting their jobs. Just last month, according to the US Bureau of Labor Statistics, 4.5 million employees across the country left their current place of employment.

According to the Wall Street Journal, those who are not currently working say they are in no hurry to return to the workforce. The lack of urgency stems from five primary reasons:

  • 29% say they don't need to work right now because their spouse is employed
  • 28% say they cannot return to work because of care responsibilities at home
  • 25% say they don't need to return to work because they have a financial cushion
  • 20% say they are fearful of returning to work because of COVID-19
  • 5% say they do not need to return because of current unemployment benefits

There seems to be little chance that these resigned workers can be lured back into the labor force. Therefore, to fill open jobs, local business owners will need to focus their efforts towards recruiting among Philadelphia's "passive" job candidates.

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Topics Recruitment Advertising, Find Qualified Job Canidates, social media advertising, radio advertising, employment advertising, social media, help wanted, online job boards, passive job seekers, active job seekers, indeed, monster.com, zip recruiter, radio recruitment

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