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What Philadelphia Business Can Learn From World's Biggest Advertiser

May 12, 2023 1:52:24 PM / by Larry Julius

There are 230,328 small businesses in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area, according to the U.S. Census Bureau. Almost every one of these businesses is competing for a portion of the $108 billion of local retail spending expected to occur in 2023.*

To capture the largest share of this giant pool of consumer cash, Philadelphia small business owners will need to consider advertising.

"Think you have a great product?" asks the U.S. Small Business Administration. "Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your sales., and you know what that means: more revenue and more success for your company."

One of the best ways to advertise in Philadelphia may be on local radio, a fact not lost on the world's largest advertiser, Proctor & Gamble. Last year, P&G upped spending on the radio by 43% to $235 million, according to Vivvix (formerly Kantar Media), led by a big jump in local radio.

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Topics Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, advertising on Philadelphia radio, radio advertising, philadelphia radio, reach, reach and frequency, radio commercials, best way to advertise in philadelphia, advertising reach, am/fm radio

What Marketers Need To Know About Advertising on Philadelphia Radio

Apr 21, 2023 5:19:46 PM / by Larry Julius

According to Nielsen, 3,740,743 adults tune in to their favorite Philadelphia radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Philadelphia radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $108 billion dollars consumers are expected to spend at retail this year.

Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Philadelphia.

Here are four more facts about AM/FM radio that may surprise many local marketers.

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Topics Best Way To Advertise, Streaming Audio, television advertising, radio advertising, philadelphia television, cable television, in-car audio, best way to advertise in philadelphia, local television, how to advertise, in-car listening, am/fm radio

Advertising In Philadelphia: Radio Ratings Exceed TV For First Time

Mar 20, 2023 3:58:52 PM / by Larry Julius

Every week, according to Nielsen, Philadelphia radio reaches 3,740,743 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Philadelphia area, there are 2,194,494 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

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Topics Best Way To Advertise, Advertise On Philadelphia Radio Stations, Millennials, television advertising, radio advertising, philadelphia television, cable television, streaming video, best way to advertise in philadelphia, local television, streaming TV, am/fm radio

In-Car Listening Drives Philadelphia Radio To The Top

Mar 14, 2023 10:50:09 AM / by Larry Julius

Philadelphia radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 3,740,743 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Philadelphia TV, cable, streaming video, streaming audio, social media, or newspapers.

AM/FM radio's dominance among local consumers is driven, in large part, by the 3.8 million Philadelphia-area adults who take to the road in their car or truck every week, according to Neilsen.

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Topics Best Way To Advertise, Radio Advertising Works, Streaming Audio, radio advertising, reach, reach and frequency, in-car audio, share of ear, best way to advertise in philadelphia, advertising reach, streaming media, car radio, in-car listening, am/fm radio, online radio advertising

Advertising On Philadelphia Radio in 2022: Five Things to Know

Jul 20, 2022 11:13:49 AM / by Larry Julius

Delaware Valley business owners have depended on Philadelphia radio to market their goods and services since WGL, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 230,328 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Philadelphia radio in 2022.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Listening, advertising on Philadelphia radio, small business owner, radio advertising, small business, philadelphia radio, in-car audio, small business marketing, radio history, advertise on Philadelphia Radio, best way to advertise in philadelphia, radio formats, who listens to radio, radio recruitment, am/fm radio, online radio advertising, online radio

Advertise In Philadelphia: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 9:11:33 AM / by Larry Julius

Despite an abundance of media options, Philadelphia radio reaches the most consumers every week. 

According to Nielsen, every week 3.7 million adults tune in to their favorite Philadelphia stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Philadelphia radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 22.6% of all consumers who listen to a Philadelphia radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 16.4% of a station's total audience is listening on a device other than a traditional receiver.

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Topics Streaming Audio, Online Advertising, radio advertising, digital advertising, internet, streaming media, internet advertising, am/fm radio, online radio advertising

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