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In-Car Listening Drives Philadelphia Radio To The Top

Mar 14, 2023 10:50:09 AM / by Larry Julius

Philadelphia radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 3,740,743 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Philadelphia TV, cable, streaming video, streaming audio, social media, or newspapers.

AM/FM radio's dominance among local consumers is driven, in large part, by the 3.8 million Philadelphia-area adults who take to the road in their car or truck every week, according to Neilsen.

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Topics Best Way To Advertise, Radio Advertising Works, Streaming Audio, radio advertising, reach, reach and frequency, in-car audio, share of ear, best way to advertise in philadelphia, advertising reach, streaming media, car radio, in-car listening, am/fm radio, online radio advertising

Advertising On Philadelphia Radio in 2022: Five Things to Know

Jul 20, 2022 11:13:49 AM / by Larry Julius

Delaware Valley business owners have depended on Philadelphia radio to market their goods and services since WGL, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 230,328 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Philadelphia radio in 2022.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Listening, advertising on Philadelphia radio, small business owner, radio advertising, small business, philadelphia radio, in-car audio, small business marketing, radio history, advertise on Philadelphia Radio, best way to advertise in philadelphia, radio formats, who listens to radio, radio recruitment, am/fm radio, online radio advertising, online radio

Advertise In Philadelphia: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 9:11:33 AM / by Larry Julius

Despite an abundance of media options, Philadelphia radio reaches the most consumers every week. 

According to Nielsen, every week 3.7 million adults tune in to their favorite Philadelphia stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Philadelphia radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 22.6% of all consumers who listen to a Philadelphia radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 16.4% of a station's total audience is listening on a device other than a traditional receiver.

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Topics Streaming Audio, Online Advertising, radio advertising, digital advertising, internet, streaming media, internet advertising, am/fm radio, online radio advertising

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