Delaware Valley business owners have depended on Philadelphia radio to market their goods and services since WGL, the city's first radio station, went on air in 1922. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 230,328 small business owners to create and maintain customers.
Here are five facts every business owner should know about advertising on Philadelphia radio in 2022.
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To ensure success, every Delaware Valley business owner needs to advertise.
"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”
The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”
There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Philadelphia radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies.
To help reduce the glare that often blinds business owners to the potency of advertising on Philadelphia radio, here are the top five things many local business owners get wrong.
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In 2020, there were 232,088 new cars and trucks registered in the Philadelphia metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.
In all, says NADA, there are 863 new-car dealerships in Pennsylvania. Despite the pandemic, these dealers, including those in the Philadelphia area, sold $38 billion worth of new vehicles.
Through June of this year, these same dealers have already rung up $23.9 billion in new car sales.
When it comes to buying new vehicles, Philadelphia consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas. Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.
There is one purchase criterion, however, that most Philadelphia car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.
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