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Advertising In Philadelphia: Mother's Day Spending Will Set Record

Apr 29, 2023 11:07:53 AM / by Larry Julius

Mother's Day is On May 14th this year. According to per capita data from The National Retail Federation, 3.7 million adult consumers in the Philadelphia area plan to celebrate the occasion.

Between now and that special Sunday in May, the NRF expects a record $751.9 million to be spent in Philadelphia to honor all the different moms in consumers' lives. Of those celebrating Mother’s Day, most (57%) are purchasing gifts for a mother or stepmother, followed by a wife (23%) or daughter (12%).

Comparatively speaking, Philadelphia area consumers will spend 12.6% more to celebrate Monther's Day this year than they did in 2022, which was also a record year.

“Mother’s Day provides Americans with an opportunity to honor important women in their lives,” NRF President and CEO Matthew Shay said. “As people make plans to celebrate this year, retailers are prepared to help shoppers find gifts of appreciation and admiration for those they want to recognize on this special day.”

Almost half of all Mother's Day spending in the Philadelphia area will fall into three categories:

  1. Jewelry: $164,270,763
  2. Special Outing: $117,937,983
  3. Electronics: $84,241,417

The other half of Mother's Day spending includes purchases of gift cards, clothing, flowers, personal services, housewares, books, and greeting cards.

The challenge for Philadelphia area retailers, however, is keeping a significant share of these Mother's Day dollars in local cash registers and out of the coffers of online sellers and department stores. Right now, according to the NRF, those two retail channels will gobble up almost 68% of all spending.

To earn a larger share of Mother's Day spending, local small business owners will need to advertise to convince Philadelphia consumers of the benefits of buying from local companies.  By almost every marketing metric, the best way to advertise is on Philadelphia radio.

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Mother's Day Spending In Philadelphia Will Top $528 Million In 2022

Apr 22, 2022 10:37:31 AM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Delaware Valley consumers are expected to spend $528 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Philadelphia consumers will spend $116.2 million on jewelry and another $87.9 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Philadelphia is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, Philadelphia consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Philadelphia radio.

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Topics roi, return on investment, mothers, retail, holiday shopping, holiday spending, reach, reach and frequency, mother's day, Retail Sales, retailer, retail stores, holiday advertising, retail spending, advertising reach, return on advertising investment, advertising roi

Advertise In Philadelphia: Reaching Mother's Day Shoppers

Feb 7, 2020 8:27:00 AM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Delaware Valley small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Philadelphia area consumers spent more than $416-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Philadelphia radio is the best choice.

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Topics Best Way To Advertise, Restaurant Advertising, newspaper advertising, retail, social media advertising, television advertising, Online Advertising, consumer spending, small business owner, radio advertising, facebook advertising, small business, digital advertising, mother's day, restaurant marketing

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