According to Nielsen, 3,740,743 adults tune in to their favorite Philadelphia radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Philadelphia radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $108 billion dollars consumers are expected to spend at retail this year.

Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Philadelphia.

Here are four more facts about AM/FM radio that may surprise many local marketers.

Based on projections from the National Retail Federation (NRF), Philadelphia consumers are on track to spend $75.9-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Philadelphia area business owners are expected to spend $2.4 billion to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Philadelphia business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInPhiladelphia.com.  

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