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In-Car Listening Drives Philadelphia Radio To The Top

Mar 14, 2023 10:50:09 AM / by Larry Julius

Philadelphia radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 3,740,743 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Philadelphia TV, cable, streaming video, streaming audio, social media, or newspapers.

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AM/FM radio's dominance among local consumers is driven, in large part, by the 3.8 million Philadelphia-area adults who take to the road in their car or truck every week, according to Neilsen.

Advertise In PhiladelphiaIn fact, says Nielsen, 60% of all radio listening among Philadelphia adults happens outside the home, primarily in one of the Philadelphia area's 4.9 million registered vehicles.

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Once in the car, Philadelphia radio stations become the primary audio source despite the abundance of in-dash listening options.

According to a recent study by Edison Research, nearly 75% of consumers listened to AM/FM radio in their cars during the past 30 days.  This is significantly more drivers than listened to their own digital music, podcasts, online audio, CDs, or satellite radio.

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Although consumers utilize a variety of audio sources while in the car, drivers spend 75% of their time listening to local AM/FM radio, especially among advertising support media.  Podcasts rank a distant number two with a 15% share.

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The dominant reach of Philadelphia radio among local consumers makes the medium a logical choice for advertisers looking to market their goods and services.  More than 20 return-on-investment studies conducted by Nielsen over the past few years find that radio's reach and mobility can generate, on average, $13,000 in sales for every $1000 spent on commercials.  AdAge, a trade publication for the advertising industry, refers to  radio advertising's dramatic ROI as "evey-popping."

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Topics: Best Way To Advertise, Radio Advertising Works, Streaming Audio, radio advertising, reach, reach and frequency, in-car audio, share of ear, best way to advertise in philadelphia, advertising reach, streaming media, car radio, in-car listening, am/fm radio, online radio advertising

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