Advertise In Philadelphia Advertise In Philadelphia

Advertise On Philadelphia Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 10:10:53 AM / by Larry Julius

There are about 3,500,000 registered passenger vehicles in the Philadelphia area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Philadelphia area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Philadelphia area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Philadelphia radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Pandora, Spotify, Streaming Audio, radio advertising, automotive, in-car audio, sirius/xm, share of ear, best way to advertise in philadelphia, podcast, streaming media, podcasting, car radio, in-car listening

Philadelphia New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 10:32:32 AM / by Larry Julius

In 2020, there were 232,088 new cars and trucks registered in the Philadelphia metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 863 new-car dealerships in Pennsylvania. Despite the pandemic, these dealers, including those in the Philadelphia area, sold $38 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $23.9 billion in new car sales.

When it comes to buying new vehicles, Philadelphia consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Philadelphia car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

Read More

0 Comments Click here to read/write comments

Topics advertising on Philadelphia radio, philadelphia radio, automotive, used trucks, used cars, in-car audio, vehicle traffic, used vehicles, advertise on Philadelphia Radio, best way to advertise in philadelphia, car radio, who listens to radio

Philadelphia Small Business Update: Auto Parts Sales Accelerate

Sep 18, 2020 2:16:44 PM / by Larry Julius

There are more than 3,500,000 vehicles registered in the Delaware Valley. Many need new windshield wipers, shocks, struts, brakes, air filters, ignition coils, and the hundreds of other items that fill the shelves of local auto part dealers.

Despite the pandemic induced slowdown, business at auto parts stores has grown nearly 13% since February, according to the US Census Bureau.

This explosive growth in auto parts sales directly relates to the  average age of cars on Philadelphia area roads.

"Per the latest study from IHS Markit, the current combined average age of vehicles has hit a record of 11.9 years," Rimmi Singhi wrote this week on NASDAQ.com. "The aging vehicles are a boon to auto parts, replacement, and repair companies. In a bid to ensure long-term functioning of the aging vehicle population, customers are making investments to replace faulty vehicle parts and components."

Also contributing to the rapid aging of cars on the road is the current demand for used versus new vehicles. According to the Bureau of Economic Analysis, the personal consumption expenditures (PCE) for used cars is 25% higher in August than it was during the same month last year.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, advertising on Philadelphia radio, retail, small business owner, radio advertising, small business, automotive, used trucks, used cars, Retail Sales, retailer, retail stores, small business marketing, used vehicles, auto parts

Philadelphia Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 3:38:43 PM / by Larry Julius

At the dawn of 2020, Delaware Valley small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 17, the Governor of Pennsylvania locked the state down. This brought the Philadelphia area's $91.8 billion retail economy to a standstill.

As stores, restaurants, and offices in the Delaware Valley begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, retail, consumer spending, small business owner, small business, automotive, Retail Sales, retailer, covid 19, coronavirus, corona, retail stores, reopen, recovery, advertise on radio

Why Philadelphia Used Car Dealers Should Advertise Now

Feb 14, 2020 7:49:44 AM / by Larry Julius

March is the biggest single month for used car sales in the Delaware Valley. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $198 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $550 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Philadelphia area.

Although most Delaware Valley used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 680,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $1.9 billion used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Philadelphia radio.

Read More

0 Comments Click here to read/write comments

Topics Millennials, newspaper advertising, social media advertising, television advertising, Online Advertising, consumer spending, small business owner, radio advertising, small business, digital advertising, automotive, used trucks, used cars

Best Way For Insurance Agents To Advertise In Philadelphia

Jan 29, 2020 7:58:54 AM / by Larry Julius

If you were one of the 3,830,493 consumers who tuned-in to a Philadelphia radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in the Delaware Valley.

Each year, Philadelphia area consumers spend $7.4 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 9300 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 373,000 policyholders in the Delaware Valley are planning to switch insurance providers during the next 12 months.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, small business owner, radio advertising, small business, home buyers, real estate, car insurance, automotive, car buyers, insurance, insurance agent, home insurance

Get Advice Direct To Your Inbox

New call-to-action

Recent Posts