Advertise In Philadelphia Advertise In Philadelphia

Advertising In Philadelphia: Don't Say 'March Madness'

Feb 21, 2022 2:21:27 PM / by Larry Julius

Right now, at least one of the 237,665 businesses located in the Delaware Valley is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in King of Prussia might think it would be clever to use 'March Madness' in its commercials on Philadelphia radio to promote a big spring sale. A non-profit in Cherry Hill feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Bucks County believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a Philadelphia small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

Read More

0 Comments Click here to read/write comments

Topics Streaming Audio, social media advertising, television advertising, Online Advertising, radio advertising, digital advertising, ott, ctv, streaming video, streaming media, internet advertising, sem, search engine marketing, display advertising, streaming TV, intellectual Property, trademark, copyright

Get Advice Direct To Your Inbox

New call-to-action

Recent Posts