Advertise In Philadelphia Advertise In Philadelphia

Political Advertising In Philadelphia: Campaigns Go Over The Top

Aug 22, 2022 7:05:00 AM / by Larry Julius

According to Nielsen research, 3.5 million people in the Philadelphia area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like KYW, WPVI, WCAU, WHYY, and WTFX has decayed by 10%.

Read More

0 Comments Click here to read/write comments

Topics political advertising, television advertising, Online Advertising, philadelphia television, digital advertising, television, political rate card, political, cable tv, ott, ctv, streaming video, SVOD, avod, local television, streaming media, internet advertising, streaming TV

Best Way To Reach Likely Voters in 2022: Advertise On Philly Radio

Feb 11, 2022 11:58:41 AM / by Larry Julius

No matter which Philadelphia television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on KYW, WPVI, WCAU, and WTFX the most effective way to reach likely voters in the Philadelphia area? Or is advertising on cable channels provided by Xfinity, DISH, DirecTV, and Comcast. the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Philadelphia radio.

Every week, 2.5 million likely voters will listen to Philadelphia radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, political advertising, television advertising, radio advertising, voters, cable television, registered voters, likely voters, political rate card, political, independent voters, republican voters, democratic voters

Now Open: Political Advertising Window on Philadelphia Radio

Sep 8, 2020 12:03:03 PM / by Larry Julius

On September 4, the political advertising window opened on Philadelphia television and radio stations.  This is a 60 day period leading up to a general election when broadcast stations licensed by the Federal Communication Commission are obligated to offer candidates for national office the opportunity to buy commercials at the lowest unit rate (LUR).

For example, if a high-frequency advertiser like McDonald's earns the lowest rates on a particular Philadelphia radio station during morning drive-time, then any candidate for federal office must, during the 60-day political window, be offered the same rate for morning drive time on that station, regardless of frequency.

If, however, the McDonald's rate is contingent on the radio station's ability to pre-empt commercials without notice, then qualified candidates must agree to identical terms to receive the same rate.

To facilitate the purchase of commercials on Philadelphia radio, stations will supply candidates with a political rate-card.  This card will show the LUR by time of day and by preemption parameters.

Here are other important facts about political advertising on Philadelphia radio.

Read More

0 Comments Click here to read/write comments

Topics advertising on Philadelphia radio, political advertising, issue advertising, radio advertising, political rate card, political, lowest unit rate

Political Advertising On Philadelphia Radio Sways Voters

Jul 7, 2020 3:40:21 PM / by Larry Julius

There are more than 3.5 million registered voters in the Delaware Valley. Here is the number by county:

  • Burlington, NJ: 329,605
  • Camden, NJ: 376,904
  • Gloucester, NJ 220,046
  • Bucks, PA: 461,327
  • Chester, PA: 360,387
  • Delaware, PA: 188,322
  • Montgomery, PA: 574,446
  • Philadelphia, PA: 1,080,764

According to Nielsen, Philadelphia radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, political advertising, issue advertising, radio advertising, voters, advertise on radio, election advertising, registered voters, likely voters, political rate card, political

Advertising Options For Philadelphia Small Business Owners

Dec 30, 2019 7:48:00 AM / by Larry Julius

Advertising is critical to the success of every Delaware Valley small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Philadelphia radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

Read More

1 Comment Click here to read/write comments

Topics Blue-Collar Workers, newspaper advertising, political advertising, working mothers, mothers, social media advertising, television advertising, Online Advertising, best time to advertise, consumer spending, radio advertising, digital advertising, college graduates, reach, ethnicity, advertise to African Americans, Advertise To Hispanics, parents, voters, white collar workers, education

Political Advertising: How To Reach Likely Delaware Valley Voters

Sep 9, 2019 7:03:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Delaware Valley, the most potent way to reach voters is on local radio.

Last week, for instance, 91.7% of all registered voters in the counties of Bucks, PA; Chester, PA; Delaware, PA; Montgomery, PA; Philadelphia, PA; Burlington, NJ; Camden, NJ;  and Gloucester, NJ. tuned-in to a Philadelphia radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, advertising on Philadelphia radio, political advertising, advertise in delaware valley, issue advertising

Get Advice Direct To Your Inbox

New call-to-action

Recent Posts