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How Much Time Do Philadelphia Consumers Spend Watching Streaming TV?

Feb 17, 2022 8:33:40 AM / by Larry Julius

Advertise In Philadelphia Streaming Media OTT CTVEvery week, 2.7 million Delaware Valley adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Philadelphia consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 94.2% of Philadelphia households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Television Advertising Options In Philadelphia OTT, CTV, Streaming

Every week, Philadelphia consumers are spending more-and-more time engaged with streaming TV.

Advertise In PhiladelphiaBased on projections from Nielsen, during the week of Christmas 2021, Philadelphia consumers spent a record number of minutes watching streaming TV. Here's how it compares to the week of Thanksgiving and the weeks of March 2020 at the onset of the pandemic lockdowns.

Advertise In Philadelphia Time Spent Watching Streaming Video

Here are the top five streaming media platforms where Philadelphia consumers spend millions of minutes of viewing time.

Philadelphia OTT & CTV Viewing Ranking 2021

Philadelphia consumers don't necessarily differentiate how they are watching their video content. Most think of it as just watching TV. According to Nielsen, Streaming TV now accounts for 27.7% of how they 'just watch TV'. This is more time than they spend watching local TV stations and slightly less time than viewers spend with cable.

Advertise In Philadelphia How Viewers Watch TV

For Philadelphia television advertisers who want to readjust their budgets to reach consumers who are migrating from local broadcast and cable stations to streaming TV, it is important to understand the two options that viewers have.

SVOD is the abbreviation for Subscription Video ODemand. That is the collective name for streaming networks like Netflix, Hulu, Disney+, and Amazon Prime. For a monthly fee (subscription), these services provide commercial-free access to TV shows, original content, and movies.

AVOD means Advertiser-supported Video On Demand. AVOD provides viewers with movies, TV shows, and original content for free. Unlike SVOD, there is no subscription fee. The trade-off, however, is that AVOD includes commercial breaks, similar to traditional TV viewing.

A few services even offer Philadelphia consumers the option to subscribe without commercials or to receive content for free in exchange for watching advertisements.

Unlike with traditional TV, local advertisers don't have to pick specific AVOD channels or programming to advertise in. Instead, Philadelphia area business owners can identify the socio-economic qualities of the consumers they would like to reach and target the geographic area where the advertising will be seen. Then the advertisers' commercials would only be shown to those viewers on any advertising-supported streaming channel they might be watching.

More Advertising Advice For Philadelphia Small Business Owners

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Topics: television advertising, digital advertising, cable television, ott, ctv, streaming video, SVOD, avod, advertising options, internet, streaming media, internet advertising, streaming TV

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