Advertising Options For Philadelphia Small Business Owners

Dec 30, 2019 7:48:00 AM / by Larry Julius

Advertise in Philadelphia Media ReachAdvertising is critical to the success of every Delaware Valley small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Philadelphia radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

Advertise In Philadelphia

The charts below reveal how the different advertising options available to a Delaware Valley business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Advertise In Philadelphia: Age

Reach By Income:

Advertising In Philadelphia Household Income

Reach By Education:

Advertise In Philadelphia Education Status

Reach By Employment Status:

Advertise In Philadelphia: Employment Status

Reach By Number Of Children At Home:

Advertising In Philadelphia Children At Home

Reach By Ethnicity:

Advertise In Philadelphia Ethnic Audiences

Reach By Political Party Affiliation:

Advertising in Philadelphia Reach Voters

Reach By Planned Household Purchases:

Advertise In Philadelphia Planned Purchases

The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a Philadelphia area media organization will be able to provide access to considerably more information.

More Advertising Advice For Delaware Valley Small Business Owners

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Topics: Blue-Collar Workers, newspaper advertising, political advertising, working mothers, mothers, social media advertising, television advertising, Online Advertising, best time to advertise, consumer spending, radio advertising, digital advertising, college graduates, reach, ethnicity, advertise to African Americans, Advertise To Hispanics, parents, voters, white collar workers, education

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