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Recruitment Advertising: White-Collar Job Candidates In Philadelphia

Aug 2, 2019 7:55:48 AM / by Larry Julius

If you were one of the 3,830,493 adults who tuned-in to a Philadelphia radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also one of radio's biggest advertisers.

There is a good reason Indeed invested so heavily in radio advertising. The site has far more job openings posted than there are job-hunters to fill them. 

This is not unlike the predicament of Delaware Valley small business owners who are also having difficulty finding and hiring qualified candidates. These employee-strapped businesses can learn something from Indeed.

What Indeed has figured out is that there are not enough unemployed people or disgruntled white-collar workers searching for jobs. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Philadelphia radio is the best way for any business owner to recruit, hire, and retain passive, white-collar job seekers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Find Qualified Job Canidates, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising.

The Best Time Of Day To Advertise On Philadelphia Radio

Jul 31, 2019 1:49:32 PM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Delaware Valley small business to market its goods and services.

You have learned, for instance, 3,830,493 consumers regularly tune-in to their favorite Philadelphia radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Philadelphia radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This would be a remarkable return-on-investment for any Delaware Valley small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Philadelphia radio?

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising., Effective Radio Commercials, Dayparts, Time of Day

Philadelphia Businesses Owners Skip Advertising On Pandora and Spotify

Jul 29, 2019 8:32:06 PM / by Larry Julius

Of all the advertising options available to Delaware Valley business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Philadelphia radio stations can reach 266% more consumers than these two streaming-audio platforms combined.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Endorsement Advertising, Advice, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Millennials, Radio Listening, Effective Advertising., Pandora, Spotify, Streaming Audio

What Is The Best Way To Advertise In The Delaware Valley?

Jul 29, 2019 4:23:50 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Philadelphia and the Delaware Valley is on Philadelphia radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the Delaware Valley area are expected to spend at least $98 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Home Improvement, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising.

Do Delaware Valley Millennials Listen To Philadelphia Radio?

Jul 29, 2019 10:48:52 AM / by Larry Julius

It's time to set some misguided Delaware Valley small business owners straight.  When we say everybody listens to Philadelphia radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the Delaware Valley, 1,245,444 millennials make-up 29.4% of the adult population and will deliver $32.3 billion to local cash registers.

But here's the thing about millennials that many small business owners get wrong: millennials listen to the radio.  Almost all of them. 89.8% of them to be exact.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Radio Advertising Works, Advice, Advertise In Philadelphia, Advertising In Philadelphia, Millennials, Radio Listening, Effective Advertising.

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