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Consumers Stick With Philadelphia Radio Despite Pandemic

Mar 30, 2021 2:11:30 PM / by Larry Julius

In 1922, when WGL-AM became the first radio station in Philadelphia, many considered the medium a fad.  Even in 1937, a hit song written by George Gershwin, Our Love Is Here To Stay, proclaimed radio to be a "passing fancy and in time may go".

Philadelphia radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Philadelphia radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for small business owners who depend on local stations to market their goods and services.

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Topics Radio Listening, roi, return on investment, advertise in delaware valley, reach, reach and frequency, covid 19, coronavirus, in-car audio, pandemic, listening location, time spent listening, work from home, best way to advertise in philadelphia, commuting

How Has Working From Home Affected Advertising On Philadelphia Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Philadelphia radio happened outside the home. Delaware Valley consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Philadelphia radio has grown 35%, according to Nielsen.

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Topics Best Way To Advertise, Radio Listening, radio advertising, covid 19, coronavirus, corona, advertise on radio, pandemic, listening location, time spent listening, work from home

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