Smart Speakers: What Philadelphia Consumers Are Listening To

Feb 3, 2020 7:31:00 AM / by Larry Julius

Over 1,000,000 consumers in the Delaware Valley now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

Advertise In Philadelphia Streaming Audio

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Advertising In Philadelphia: Smart Speaker Use

Many Philadelphia area small business owners depend on local radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

Advertise In Philadelphia

A study by Edison Research finds that local AM/FM radio dominates the share of consumers' time spent using audio on a smart speaker. It's larger than Pandora, Spotify, and Amazon Music.  It's even more time than users spend with their personal music collection.

Share Of Time Spent Listening To Audio On A

Smart Speaker

Advertise In Philadelphia Smart Speaker Usage

In the Philadelphia area, millennials make-up almost one-third of the population. This generation, however, accounts for 50% of smart speaker ownership, according to Nielsen.

Among  local millennials who possess an Amazon Echo or Google Home device, Philadelphia radio is, by far, the medium with the biggest reach.  This is a strong indication that smart speaker ownership does not impede the ability of local radio to deliver large, engaged audiences for small business owners.

Advertising In Philadelphia Streaming Audio

More Advice For Delaware Valley Small Business Owners

New call-to-action

Topics: Best Way To Advertise, Pandora, Spotify, Streaming Audio, small business owner, radio advertising, small business, alexis, smart speakers, siri

Subscribe To Advice

New call-to-action

Recent Posts