By April 15th next year, 2.1 million residents in the Delaware Valley will file a tax return. More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.
Every season, Philadelphia area small business owners who specialize in tax preparation services lose customers to the do-it-yourself options. This year, 975,000 local consumers will spend $188,000,000 with tax professionals. But, based on the average cost of services, more than $215,000,000 will stay in the wallets of the DIY crowd.
To clawback this enormous amount of money from the DIY market, local tax services will need to advertise the valuable benefits of using a professional.
The best advertising option for tax professionals is on Philadelphia radio stations. Here's why.