--- title: How Social Media Advertising Compares To Philadelphia Radio description: More Delaware Valley consumers listen to Philadelphia radio every week than use a social media site over the course of the entire week. image: https://cdn2.hubspot.net/hubfs/5176681/Advertise%20On%20Social%20Media%20in%20Fayetteville,%20NC.png --- [![Advertise in Wilmington](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philly_logo_stacked-1.png?width=469&height=164&name=Philly_logo_stacked-1.png "Advertise in Wilmington")](https://advertiseinphiladelphia.com/) - [Home](https://advertiseinphiladelphia.com) - [Resources](https://advertiseinphiladelphia.com/radio/) - [Advice](https://blog.advertiseinphiladelphia.com/) - [Advertise](https://advertiseinphiladelphia.com/advertise/) - [Sign up for free eBook](https://advertiseinphiladelphia.com/sign-up-for-free-ebook/)   ![philly_brands_HORIZONTAL_COLOR_updated_Revised](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/philly_brands_HORIZONTAL_COLOR_updated_Revised.png?width=1015&height=108&name=philly_brands_HORIZONTAL_COLOR_updated_Revised.png)  # [How Social Media Advertising Compares To Philadelphia Radio](https://blog.advertiseinphiladelphia.com/how-social-media-advertising-compares-to-philadelphia-radio) Oct 24, 2019 8:37:00 AM / by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertise On Social Media in Philadelphia](https://cdn2.hubspot.net/hub/5176681/hubfs/Advertise%20On%20Social%20Media%20in%20Fayetteville,%20NC.png?width=210&name=Advertise%20On%20Social%20Media%20in%20Fayetteville,%20NC.png)](http://advertiseinphiladelphia.com/advertise)The first radio stations in the Delaware Valley went on-the-air in 1922.  Eighty-two years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed. As social media matured from a novelty to part of consumers' daily rituals, some Philadelphia area small business owners began to experiment with advertising. By every key advertising metric, though, Philadelphia radio remains the [best choice](https://blog.advertiseinphiladelphia.com/what-is-the-best-way-to-advertise-in-the-delaware-valley) for a small business to market their goods and services. Here's why. Last week, according to Nielsen, 2,193,604 adult consumers in the Delaware Valley tuned-in to a local radio station.  That is significantly more than logged-on to any social media site over an entire month. [![Advertise in Philadelphia Social Media](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Screen%20Shot%202019-10-20%20at%208.12.34%20PM.png?width=941&name=Screen%20Shot%202019-10-20%20at%208.12.34%20PM.png)](https://blog.advertiseinphiladelphia.com/advertise-on-philadelphia-media-best-options-for-business-owners) Even among [millennials](https://blog.advertiseinphiladelphia.com/do-millennials-in-delaware-valley-listen-to-philadelphia-radio) in the Delaware Valley, Philadelphia radio engages more consumers each week than social media sites reach over an entire month. [![Advertise To Millennials in Philadelphia: Social Media](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Screen%20Shot%202019-10-20%20at%208.16.35%20PM.png?width=941&name=Screen%20Shot%202019-10-20%20at%208.16.35%20PM.png)](https://blog.advertiseinphiladelphia.com/do-millennials-in-delaware-valley-listen-to-philadelphia-radio) In addition to reach, the amount of time spent with a medium is essential to the success of an advertising campaign. The longer consumers are engaged, the more available they are to hear a marketer's message.   [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/f60aee77-a32f-4bf6-bd45-cc26c52b9dd4.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/f60aee77-a32f-4bf6-bd45-cc26c52b9dd4) ### Adult Spend 144 Minutes Per Day With Radio According to Nielsen, adult consumers spend more than 144 minutes a day listening to radio.  The largest social media sites, on the other hand, engage its users for less than 25% of that time, according to eMarketer. [![Advertising in Philadelphia Social Media](https://cdn2.hubspot.net/hub/5176681/hubfs/Screen%20Shot%202019-08-09%20at%209.50.23%20AM.png?width=800&name=Screen%20Shot%202019-08-09%20at%209.50.23%20AM.png)](https://blog.advertiseinphiladelphia.com/what-is-the-best-way-to-advertise-in-the-delaware-valley) The fact is, 77% percent of Delaware Valley consumers do access their social media accounts during the course of the month. Small business owners, however, do not need to buy social media advertising to reach that audience. According to Nielsen, 92% of all social media users can be reached each week on Philadelphia radio stations. [![Social Media Advertising In Philadelphia](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Social%20Media%20Advertising%20In%20Philadelphia.png?width=1023&name=Social%20Media%20Advertising%20In%20Philadelphia.png)](https://blog.advertiseinphiladelphia.com/what-is-the-best-way-to-advertise-in-the-delaware-valley) If executed correctly, social media advertising can contribute to the success of a marketing campaign.  When, however, local business owners are limited by budget, the most effective way to advertise is on Philadelphia radio. #### More Advertising Advice for Delaware Valley Small Business Owners - [Bridal & Wedding Advertising: How To Engage Delaware Valley Brides](https://blog.advertiseinphiladelphia.com/bridal-wedding-advertising-how-to-engage-delaware-valley-brides) - [Mark Twain Has Advertising Advice For Delaware Valley Business Owners](https://blog.advertiseinphiladelphia.com/mark-twain-has-advertising-advice-for-delaware-valley-business-owners) - [For Philly Pretzel Factory, Radio Advertising Is A No-Brainer](https://blog.advertiseinphiladelphia.com/for-philadelphia-pretzel-factory-radio-advertising-is-a-no-brainer) - [Proof: Advertising On Philadelphia Radio Drives Sales](https://blog.advertiseinphiladelphia.com/proof-advertising-on-philadelphia-drives-sales) - [How Newspaper Advertising In Philadelphia Compares To Local Radio](https://blog.advertiseinphiladelphia.com/how-newspaper-advertising-in-philadelphia-stacks-up-against-local-radio) - [Iconic Retailer Says Advertising On Philly Radio Is A Sound Investment](https://blog.advertiseinphiladelphia.com/iconic-retailer-says-advertising-on-philly-radio-is-a-sound-investment) [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8) Topics: [Best Way To Advertise](https://blog.advertiseinphiladelphia.com/topic/best-way-to-advertise), [Advertise On Philadelphia Radio Stations](https://blog.advertiseinphiladelphia.com/topic/advertise-on-philadelphia-radio-stations), [Advertise In Philadelphia](https://blog.advertiseinphiladelphia.com/topic/advertise-in-philadelphia), [social media advertising](https://blog.advertiseinphiladelphia.com/topic/social-media-advertising), [Online Advertising](https://blog.advertiseinphiladelphia.com/topic/online-advertising), [small business owner](https://blog.advertiseinphiladelphia.com/topic/small-business-owner), [radio advertising](https://blog.advertiseinphiladelphia.com/topic/radio-advertising), [facebook advertising](https://blog.advertiseinphiladelphia.com/topic/facebook-advertising) #### Written by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) ### Subscribe To Advice [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439) ### Recent Posts