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Proof: Advertising On Philadelphia Radio Drives Sales

Aug 22, 2019 7:53:42 AM / by Larry Julius

Delaware Valley consumers will spend $98 billion on goods and services over the next year. To claim a significant portion of those expenditures, small business owners need to be at the top of customers' minds when it comes time to buy.

The first radio station in Philadelphia signed on the air 1922.  Since then, thousands of business owners have known, intuitively, that advertising on the medium was a potent way to be remembered when a purchase was imminent. 

As a matter of fact, some of the first Philadelphia radio stations were owned by the Delaware Valley's largest retailers including Gimbel's, and Wanamaker's, 

Today, area business owners no longer need to base their advertising plans on intuition.  Now, there is proof that advertising on Philadelphia radio creates the top of mind awareness necessary to drive sales.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Advertising In Philadelphia, advertising on Philadelphia radio, top of mind awareness

The Best Way A Jewelry Store Can Advertise In The Delaware Valley

Aug 5, 2019 7:20:00 AM / by Larry Julius

Delaware Valley consumers spend $1.3 billion on fine jewelry every year.  Angelo Breaux, President of Family & Co. Jewelry, invests in advertising on Philadelphia radio stations every week to successfully claim a large share of those dollars.

Mr. Breaux is the third generation of jewelers in his family.  His Grandfather started the business in 1937 from a tiny store-front in South Philadelphia.  In 1971, his parents moved the store to a 1600 square foot store in the Plaza 70 Shopping Center in Marlton, New Jersey.

Fifteen years ago, Mr. Breaux expanded the original Marlton store to 3200 square feet. Today, Family & Co. remains a family-owned, single location business selling brand name jewelry. 

"The customers at my Grandfather's original store in South Philly pretty much came from the neighborhood. Today, with the help of our commercials on Philadelphia radio, we draw customers from Pennsylvania, New Jersey, and Delaware."

Mr. Breaux's decision to invest his marketing dollars in radio is supported by market research. According to Nielsen, Philadelphia radio reaches significantly more fine jewelry buyers than are reached by local TV, newspapers, or audio streaming sites like Pandora & Spotify.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Advice, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Effective Advertising., Jewelry Store

Philadelphia Businesses Owners Skip Advertising On Pandora and Spotify

Jul 29, 2019 8:32:06 PM / by Larry Julius

Of all the advertising options available to Delaware Valley business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Philadelphia radio stations can reach 266% more consumers than these two streaming-audio platforms combined.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Endorsement Advertising, Advice, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Millennials, Radio Listening, Effective Advertising., Pandora, Spotify, Streaming Audio

What Is The Best Way To Advertise In The Delaware Valley?

Jul 29, 2019 4:23:50 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Philadelphia and the Delaware Valley is on Philadelphia radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the Delaware Valley area are expected to spend at least $98 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Home Improvement, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising.

Do Delaware Valley Millennials Listen To Philadelphia Radio?

Jul 29, 2019 10:48:52 AM / by Larry Julius

It's time to set some misguided Delaware Valley small business owners straight.  When we say everybody listens to Philadelphia radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the Delaware Valley, 1,245,444 millennials make-up 29.4% of the adult population and will deliver $32.3 billion to local cash registers.

But here's the thing about millennials that many small business owners get wrong: millennials listen to the radio.  Almost all of them. 89.8% of them to be exact.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Radio Advertising Works, Advice, Advertise In Philadelphia, Advertising In Philadelphia, Millennials, Radio Listening, Effective Advertising.

The Best Way To Advertise A Restaurant In The Delaware Valley

Jul 27, 2019 9:05:52 PM / by Larry Julius

"I credit a ton of our restaurant's success to the advertising we do on Philadelphia radio," says Bonnie-Lynn Schneider. "Without it, I would have no other way to reach new customers from such a wide area."

Over the next 12 months, consumers in the Delaware Valley will spend $11.4 billion in local restaurants and drinking establishment. Dining out accounts for almost 10% of the area's retail economy. Ms. Schneider grabs more than her fair share of those dollars even though her restaurant is in the middle of nowhere.

Since 1927, Ms. Schneider and her family have owned and operated the Pic-A-Lilli Inn on Route 206 in Shamong, New Jersey. That's about a 51-minute drive from Center City, Philadelphia.

The Pic-A-Lilli began life as Snyder's Luncheonette and was owned by Ms. Schneider great-grandfather. When Mr. Snyder passed away ten years later, his daughter Lillian and her husband Pickett Russell, Senior took over the restaurant.

The two new owners decided to combine their first names to create the new moniker, Pic-A-Lilli.

Ms. Schneider joined the family business full-time in 1987 after graduation from Stockton University with a degree in business and marketing. She became the fifth generation of Snyder's to help run the Pic-A-Lilli Inn.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Restaurant Advertising, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia

Advertising on Philadelphia Radio Drives 25% Growth For Local Business

Jul 27, 2019 8:41:49 AM / by Larry Julius

Households in the Delaware Valley are projected to spend $18.7 billion on home improvements over the next 12 months. Landis Block And Concrete in Souderton, PA uses advertising on Philadelphia radio to successfully earn the biggest possible share of those dollars.

The company is co-owned by Jarrod and Jamie Nyce. Their grandfather started the company in 1943 as Nyce Crete in Landis, PA which is still operated by the brothers.  Originally, the company primarily sold ready mix concrete to contractors.

That all changed, when the brother's father purchased Landis Block in 1987.  In addition to serving contractors, the new company had a retail business selling stone, block, concrete products, and other building materials to homeowners and do-it-yourselfers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Home Improvement, Endorsement Advertising, Advice

Small Business Owner Depends On Philadelphia Radio For Filling Jobs

Jul 24, 2019 12:39:48 PM / by Larry Julius

Nolan Painting is, by definition, a small business. But, this Havertown based company with 125 employees has grown to be the largest residential painting company in the United States.

For a local contractor to become that large is especially remarkable when the company only paints homes in Philadelphia, Bucks, Chester, Delaware, and Montgomery Counties.  This year, according to April Torrisi, Nolan Painting's Marketing Manager, "we are on track to do $12,000,000 in sales."

"Our company's founder, Kevin Nolan, has a goal of increasing sales by $1,000,000 every year," says Ms. Torrisi, "To add that much revenue we always need to find and hire more painters.  Recruitment advertising on Philadelphia radio is a powerful tool to help us stay fully staffed."

According to Ms. Torrisi, hiring qualified candidates is so vital to achieving the company's aggressive growth goals, that Nolan Painting invests 1.5% of total revenue back into recruitment advertising. This is on top of the 4% committed to traditional brand advertising.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Blue-Collar Workers, Small Business Advertising, Find Qualified Job Canidates, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works

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