--- title: Philadelphia Businesses Owners Skip Advertising On Pandora and Spotify description: Learn why Delaware Valley small business owners prefer advertising on Philadelphia radio over streaming audio sites like Pandora and Spotify. image: https://blog.advertiseinphiladelphia.com/hubfs/250px%20music%20listener%20thumbs%20down%20shutterstock_1206977428%20copy.png --- [![Advertise in Wilmington](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philly_logo_stacked-1.png?width=469&height=164&name=Philly_logo_stacked-1.png "Advertise in Wilmington")](https://advertiseinphiladelphia.com/) - [Home](https://advertiseinphiladelphia.com) - [Resources](https://advertiseinphiladelphia.com/radio/) - [Advice](https://blog.advertiseinphiladelphia.com/) - [Advertise](https://advertiseinphiladelphia.com/advertise/) - [Sign up for free eBook](https://advertiseinphiladelphia.com/sign-up-for-free-ebook/)   ![philly_brands_HORIZONTAL_COLOR_updated_Revised](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/philly_brands_HORIZONTAL_COLOR_updated_Revised.png?width=1015&height=108&name=philly_brands_HORIZONTAL_COLOR_updated_Revised.png)  # [Philadelphia Businesses Owners Skip Advertising On Pandora and Spotify](https://blog.advertiseinphiladelphia.com/philadelphia-businesses-owners-skip-advertising-on-pandora-and-spotify) Jul 29, 2019 8:32:06 PM / by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) - [Tweet](https://twitter.com/share) Of all the advertising options available to Delaware Valley business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why. According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial. [![Advertise In Tampa Bay Drives Sales](https://cdn2.hubspot.net/hub/5176681/hubfs/Percent%20Sales%20Contribution%20By%20Advertising%20Element.jpg?width=531&name=Percent%20Sales%20Contribution%20By%20Advertising%20Element.jpg)](http://www.advertiseintampa.com/radio) When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Philadelphia radio stations can reach 266% more consumers than these two streaming-audio platforms combined. ![Advertise on Pandora and Spotify in Philadelphia ](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Screen%20Shot%202019-07-29%20at%206.56.59%20PM.png?width=3550&name=Screen%20Shot%202019-07-29%20at%206.56.59%20PM.png) It may surprise many small business owners that Philadelphia radio has a larger reach than Pandora and Spotify even among [millennials](https://blog.advertiseinphiladelphia.com/do-millennials-in-delaware-valley-listen-to-philadelphia-radio)[.](https://blog.advertiseinfayetteville.com/do-millennials-listen-to-fayetteville-radio-small-business-owners-ask)  Clearly, it is a myth that younger consumers are ditching legacy media in favor of digital options. [![Advertise In Philadelphia Millennials](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Advertise%20In%20Philadlephia%20Millennials.png?width=1928&name=Advertise%20In%20Philadlephia%20Millennials.png)](https://blog.advertiseinphiladelphia.com/do-millennials-in-delaware-valley-listen-to-philadelphia-radio) Radio's dominance over audio-streaming sources like Pandora and Spotify is not limited to reach.  According to Edison Research, consumers devote 225% more of their time spent with audio, listening to local radio versus streaming sites. [![Philadelphia Consumer Share of Audio Time Spent With Radio](https://cdn2.hubspot.net/hub/5176681/hubfs/Fayetteville%20Consumer%20Share%20of%20Audio%20Time%20Spent%20With%20Radio.png?width=2714&name=Fayetteville%20Consumer%20Share%20of%20Audio%20Time%20Spent%20With%20Radio.png)](http://advertiseinphiladelphia.com) According to the eBook "[7 Steps For Success](http://advertiseinphiladelphia.com/radio)", the repetition of an advertiser's message is crucial to achieving top-of-mind status for a Delaware Valley small business owner.  The more times a consumer spends with a medium, the more efficient it becomes to generate an effective level of frequency.   [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/f60aee77-a32f-4bf6-bd45-cc26c52b9dd4.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/f60aee77-a32f-4bf6-bd45-cc26c52b9dd4)   Because consumers spend so little of their time with streaming-audio sites like Pandora and Spotify, it becomes nearly impossible for a Delaware Valley business owner to achieve the levels of repetition necessary for an advertising schedule to be effective. If a business is already advertising on Philadelphia radio stations, then by default, they are already reaching almost all of Pandora's and Spotify's audiences. Nielsen reveals that 88% of the combined, local audience for Pandora and Spotify also listens to Philadelphia radio stations during the course of the week. That number is identical even among millennial consumers. Almost 88% of 18-34 year-old Pandora and Spotify listeners tune-in to Philadelphia radio stations, as well, during the course of the week. ![Screen Shot 2019-07-29 at 7.19.18 PM](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Screen%20Shot%202019-07-29%20at%207.19.18%20PM.png?width=1966&name=Screen%20Shot%202019-07-29%20at%207.19.18%20PM.png) #### More Great Advice For Philadelphia Area Business Owners - [What Is The Best Way To Advertise In The Delaware Valley?](https://blog.advertiseinphiladelphia.com/what-is-the-best-way-to-advertise-in-the-delaware-valley) - [Do Delaware Valley Millennials Listen To Philadelphia Radio?](https://blog.advertiseinphiladelphia.com/do-millennials-in-delaware-valley-listen-to-philadelphia-radio) - [How Delaware Valley Small Business Owners Can Advertise For Free](https://blog.advertiseinphiladelphia.com/how-delaware-valley-small-business-owners-can-advertise-for-free) - [The Best Way To Advertise A Restaurant In The Delaware Valley](https://blog.advertiseinphiladelphia.com/best-way-to-advertise-a-restaurant-in-the-delaware-valley) - [Advertising on Philadelphia Radio Drives 25% Growth For Local Business](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-drives-25-growth-for-local-business) - [Small Business Owner Depends On Philadelphia Radio For Filling Jobs](https://blog.advertiseinphiladelphia.com/small-business-owner-depends-on-philly-radio-for-filling-jobs) [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8) Topics: [Delaware Valley Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/delaware-valley-small-business-owner), [Philadelphia Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/philadelphia-small-business-owner), [Small Business Advertising](https://blog.advertiseinphiladelphia.com/topic/small-business-advertising), [Best Way To Advertise](https://blog.advertiseinphiladelphia.com/topic/best-way-to-advertise), [Advertise On Philadelphia Radio Stations](https://blog.advertiseinphiladelphia.com/topic/advertise-on-philadelphia-radio-stations), [Radio Advertising Works](https://blog.advertiseinphiladelphia.com/topic/radio-advertising-works), [Endorsement Advertising](https://blog.advertiseinphiladelphia.com/topic/endorsement-advertising), [Advice](https://blog.advertiseinphiladelphia.com/topic/advice), [Advertise In Philadelphia](https://blog.advertiseinphiladelphia.com/topic/advertise-in-philadelphia), [Advertising Advice](https://blog.advertiseinphiladelphia.com/topic/advertising-advice), [Advertising In Philadelphia](https://blog.advertiseinphiladelphia.com/topic/advertising-in-philadelphia), [Millennials](https://blog.advertiseinphiladelphia.com/topic/millennials), [Radio Listening](https://blog.advertiseinphiladelphia.com/topic/radio-listening), [Effective Advertising.](https://blog.advertiseinphiladelphia.com/topic/effective-advertising), [Pandora](https://blog.advertiseinphiladelphia.com/topic/pandora), [Spotify](https://blog.advertiseinphiladelphia.com/topic/spotify), [Streaming Audio](https://blog.advertiseinphiladelphia.com/topic/streaming-audio) #### Written by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) ### Subscribe To Advice [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439) ### Recent Posts