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Philadelphia Small Business Advice: Top 10 Marketing Articles of 2019

Dec 9, 2019 2:19:17 PM / by Larry Julius

Small business owners in the Philadelphia area must advertise to claim a fair share of the $100.9 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Delaware small business owners sought advertising guidance on the advice pages of www.AdvertiseInPhiladelphia.com. Below are the top ten most-read articles from the past 12 months.

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Topics Best Way To Advertise, Advice, newspaper advertising, social media advertising, television advertising, Online Advertising, small business owner, radio advertising, facebook advertising, small business, digital advertising

Should Phone Numbers Be Used When Advertising On Philadelphia Radio?

Dec 3, 2019 7:31:00 AM / by Larry Julius

When a Delaware Valley small business owner buys a 60-second commercial on a Philadelphia radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the advertiser's marketing objective

A telephone number comprises seven words. Ten when the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total allotment.

So, should a Philadelphia area business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

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Topics Best Way To Advertise, Effective Advertising., radio advertising, small business, philadelphia radio, phone number, vanity number, website traffic

5 Biggest Shopping Days In Philadelphia: Is Your Small Business Ready?

Nov 22, 2019 7:08:00 AM / by Larry Julius

Attention Delaware Valley small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 3.2 million Philadelphia area consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics Pandora, Spotify, social media advertising, television advertising, best time to advertise, holiday shopping, consumer spending, radio advertising, facebook advertising, holiday spending, small business

Why Fitness Clubs & Gyms In Philadelphia Area Must Advertise Now

Nov 20, 2019 8:07:00 AM / by Larry Julius

Almost 1,100,000 adult consumers in the Delaware Valley belong to a fitness club. These memberships bring in close to $1.9 billion in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Philadelphia area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $209-million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Philadelphia radio. Here's why.

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Topics Best Way To Advertise, Millennials, newspaper advertising, social media advertising, small business owner, radio advertising, facebook advertising, small business, health club, fitness club, gym

B2B Advertising: Recycler Finds Customers Using Philadelphia Radio

Nov 17, 2019 9:01:00 AM / by Larry Julius

"Had I realized that advertising on Philadelphia radio was so effective, I would have started sooner. It would have helped to build our business faster," says Frank Lobascio. He is the Managing Partner of Armor Metals and Recycling in Pennsauken Township, New Jersey.

The company recycles scrap metals, including copper, aluminum, brass, and steel. The company also recycles electronic equipment, wire, and computers.

Mr. Lobascio and his brother Joe founded the company in 2011 following the sale of the moving and storage company they operated for 32 years. Friends and relatives familiar with recycling thought it would be a good business for the brothers to try next.

"In the beginning, we could not afford anything like radio advertising. So, our only form of marketing was me. I literally went door-to-door, handing out my cards to businesses asking if I could buy their scrap metal and old computers."

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Topics Best Way To Advertise, radio advertising, recycling, scrap metal, small business, business-to-business, new jersey, b2b

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