--- title: "Philadelphia New Car Buyers Agree: Put AM/FM Radio In My Dashboard" description: Despite an abundance of in-car entertainment options, AM/FM radio remains the go-to choice for Delaware Valley consumers. image: https://fs.hubspotusercontent00.net/hubfs/6611158/Advertising%20In%20Boston%20Radio%20In%20New%20Cars.png?noresize=true --- [![Advertise in Wilmington](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philly_logo_stacked-1.png?width=469&height=164&name=Philly_logo_stacked-1.png "Advertise in Wilmington")](https://advertiseinphiladelphia.com/) - [Home](https://advertiseinphiladelphia.com) - [Resources](https://advertiseinphiladelphia.com/radio/) - [Advice](https://blog.advertiseinphiladelphia.com/) - [Advertise](https://advertiseinphiladelphia.com/advertise/) - [Sign up for free eBook](https://advertiseinphiladelphia.com/sign-up-for-free-ebook/)   ![philly_brands_HORIZONTAL_COLOR_updated_Revised](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/philly_brands_HORIZONTAL_COLOR_updated_Revised.png?width=1015&height=108&name=philly_brands_HORIZONTAL_COLOR_updated_Revised.png)  # [Philadelphia New Car Buyers Agree: Put AM/FM Radio In My Dashboard](https://blog.advertiseinphiladelphia.com/philadelphia-new-car-buyers-agree-put-am/fm-radio-in-my-dashboard) Nov 11, 2021 10:32:32 AM / by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertising In Philadelphia Radio In New Cars](https://fs.hubspotusercontent00.net/hub/6611158/hubfs/Advertising%20In%20Boston%20Radio%20In%20New%20Cars.png?noresize=true&width=250&name=Advertising%20In%20Boston%20Radio%20In%20New%20Cars.png)](https://blog.advertiseinphiladelphia.com/drivers-hit-the-road-taking-philadelphia-radio-along-for-the-ride)In 2020, there were 232,088 new cars and trucks registered in the Philadelphia metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau. In all, says NADA, there are 863 new-car dealerships in Pennsylvania. Despite the pandemic, these dealers, including those in the Philadelphia area, sold $38 billion worth of new vehicles. Through June of this year, these same dealers have already rung up $23.9 billion in new car sales. When it comes to buying new vehicles, Philadelphia consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red. There is one purchase criterion, however, that most Philadelphia car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash. According to new findings by Edison Research, 89% of car buyers in the U.S. want AM/FM radio to be standard in every vehicle. This study was released as part of the WorldDAB Summit.  The study also reveals: - Over 80% of consumers are less likely to buy or lease a new car without a built-in radio tuner. - 91% of buyers want access to in-car radio to remain free - The most desired radio features among car buyers include voice control and content information [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8) Drivers, including those in Philadelphia, are serious about their car radios. In another study released last year by Edison, drivers said that AM/FM radio is what they use most often while on the road. [![Advertise In Philadelphia In Car Radio Listening](https://fs.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20In%20Boston%20In%20Car%20Radio%20Listening.png?noresize=true&width=1104&name=Advertise%20In%20Boston%20In%20Car%20Radio%20Listening.png)](https://blog.advertiseinphiladelphia.com/who-listens-to-philadelphia-radio) Radio ubiquity in cars is what drives radio's dominant reach among adult consumers in Philadelphia. Every week, according to Nielsen, significantly more adults tune-in to a Philadelphia radio station than are reached by any other medium including local TV, social media, and local cable. [![Advertising Options for Philadelphia Small Business Owners](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Advertising%20Options%20for%20Philadelphia%20Small%20Business%20Owners.png?noresize=true&width=632&name=Advertising%20Options%20for%20Philadelphia%20Small%20Business%20Owners.png)](https://blog.advertiseinphiladelphia.com/what-is-the-best-way-to-advertise-in-the-delaware-valley) Car radios came to Philadelphia in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos,  The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola. Today, more than 3.5 million car radios fill the ears of area drivers with music, news, sports, and information. And if Philadelphia consumers have their way, every new car that comes of the assembly will continue to have an AM/FM radio installed in the dash. #### More Advertising Advice For Philadelphia Small Business Owners - [Does The Facebook Name Change Affect Philadelphia Advertisers?](https://blog.advertiseinphiladelphia.com/does-the-facebook-name-change-affect-philadelphia-advertisers) - [Best Way To Reach Philadelphia's Holiday Shoppers In 2021](https://blog.advertiseinphiladelphia.com/best-way-to-reach-philadelphias-holiday-shoppers-in-2021) - [Advertise In Philadelphia: In-Store Shopping Exceeds Pre-COVID Level](https://blog.advertiseinphiladelphia.com/advertise-in-philadelphia-in-store-shopping-exceeds-pre-covid-level) - [Who Listens To Podcasts in Philadelphia?](https://blog.advertiseinphiladelphia.com/who-listens-to-podcasts-in-philadelphia) - [Advertising On Philadelphia Radio: How Smart Speakers Add Value](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-how-smart-speakers-add-value) [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4) Topics: [advertising on Philadelphia radio](https://blog.advertiseinphiladelphia.com/topic/advertising-on-philadelphia-radio), [philadelphia radio](https://blog.advertiseinphiladelphia.com/topic/philadelphia-radio), [automotive](https://blog.advertiseinphiladelphia.com/topic/automotive), [used trucks](https://blog.advertiseinphiladelphia.com/topic/used-trucks), [used cars](https://blog.advertiseinphiladelphia.com/topic/used-cars), [in-car audio](https://blog.advertiseinphiladelphia.com/topic/in-car-audio), [vehicle traffic](https://blog.advertiseinphiladelphia.com/topic/vehicle-traffic), [used vehicles](https://blog.advertiseinphiladelphia.com/topic/used-vehicles), [advertise on Philadelphia Radio](https://blog.advertiseinphiladelphia.com/topic/advertise-on-philadelphia-radio), [best way to advertise in philadelphia](https://blog.advertiseinphiladelphia.com/topic/best-way-to-advertise-in-philadelphia), [car radio](https://blog.advertiseinphiladelphia.com/topic/car-radio), [who listens to radio](https://blog.advertiseinphiladelphia.com/topic/who-listens-to-radio) #### Written by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) ### Get Advice Direct To Your Inbox [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439) ### Recent Posts