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Television Advertising In Philadelphia: What Are Consumers Watching?

May 11, 2022 2:00:27 PM / by Larry Julius

Every week, 4.1 million Delaware Valley consumers watch something on TV.

Not too many years ago, when a Philadelphia consumer sat down to watch TV, the program options were limited to what was on KYW, WPVI, WCAU, WHYY, WTFX, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in a Philadelphia living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Philadelphia consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

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Topics television advertising, philadelphia television, pay-TV, direcTV, cable television, television, satellite television, cable tv, ctv, streaming video, SVOD, avod, local television, streaming media, streaming TV

Advertising In Philadelphia: Don't Say 'March Madness'

Feb 21, 2022 2:21:27 PM / by Larry Julius

Right now, at least one of the 237,665 businesses located in the Delaware Valley is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in King of Prussia might think it would be clever to use 'March Madness' in its commercials on Philadelphia radio to promote a big spring sale. A non-profit in Cherry Hill feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Bucks County believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a Philadelphia small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

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Topics Streaming Audio, social media advertising, television advertising, Online Advertising, radio advertising, digital advertising, ott, ctv, streaming video, streaming media, internet advertising, sem, search engine marketing, display advertising, streaming TV, intellectual Property, trademark, copyright

How Much Time Do Philadelphia Consumers Spend Watching Streaming TV?

Feb 17, 2022 8:33:40 AM / by Larry Julius

Every week, 2.7 million Delaware Valley adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Philadelphia consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 94.2% of Philadelphia households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Every week, Philadelphia consumers are spending more-and-more time engaged with streaming TV.

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Topics television advertising, digital advertising, cable television, ott, ctv, streaming video, SVOD, avod, advertising options, internet, streaming media, internet advertising, streaming TV

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