For many generations of marketers, advertising on Philadelphia television was considered the "gold standard". For a Delaware Valley small business owner who craved massive reach, TV used to be the medium that could deliver.
Over the past few years, however, viewers have been abandoning local TV stations in vast numbers. This has propelled Philadelphia radio into being the most potent reach medium among local consumers.
Every week, 3,830,493 adult consumers tune-in to their favorite Philadelphia radio stations. This is significantly more than the 3,585,160 reached by local television.