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How Advertising On Philadelphia TV Compares To Local Radio

Nov 29, 2019 11:46:33 AM / by Larry Julius

For many generations of marketers, advertising on Philadelphia television was considered the "gold standard". For a Delaware Valley small business owner who craved massive reach, TV used to be the medium that could deliver.

Over the past few years, however, viewers have been abandoning local TV stations in vast numbers. This has propelled Philadelphia radio into being the most potent reach medium among local consumers.

Every week, 3,830,493 adult consumers tune-in to their favorite Philadelphia radio stations. This is significantly more than the 3,585,160 reached by local television.

For the past 39 years, Philadelphia radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.

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Topics Best Way To Advertise, television advertising, radio advertising, philadelphia radio, philadelphia television

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