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Advertising In Philadelphia: OTT & CTV Viewing Soars

Sep 4, 2020 3:37:17 PM / by Larry Julius

Advertising on Philadelphia television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 92.1% of Delaware Valley adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reach 42.8% of all Philadelphia area consumers every week.

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Advertising On Philadelphia Radio Reaches Cable-TV's Cord Cutters

Jul 30, 2020 3:35:45 PM / by Larry Julius

More than one-third of Delaware Valeey households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, Philadelphia small business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 1.4 million adult consumers with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, television advertising, small business owner, radio advertising, small business, philadelphia television, pay-TV, cable television, television, advertise on radio, small business marketing, cord-cutter, satellite television, cord-never

How Advertising On Philadelphia TV Compares To Local Radio

Nov 29, 2019 11:46:33 AM / by Larry Julius

For many generations of marketers, advertising on Philadelphia television was considered the "gold standard". For a Delaware Valley small business owner who craved massive reach, TV used to be the medium that could deliver.

Over the past few years, however, viewers have been abandoning local TV stations in vast numbers. This has propelled Philadelphia radio into being the most potent reach medium among local consumers.

Every week, 3,830,493 adult consumers tune-in to their favorite Philadelphia radio stations. This is significantly more than the 3,585,160 reached by local television.

For the past 39 years, Philadelphia radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.

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Topics Best Way To Advertise, television advertising, radio advertising, philadelphia radio, philadelphia television

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