Advertise In Philadelphia Advertise In Philadelphia

Advertise In Philadelphia: Who's Watching The Local TV Stations?

Dec 22, 2021 10:00:19 AM / by Larry Julius

It wasn't too long ago when advertising on Philadelphia television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by KYW, WPVI, WCAU, WHYY, and WTFX has plummeted. In all only 75% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among Delaware Valley consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

Read More

0 Comments Click here to read/write comments

Topics television advertising, philadelphia television, pay-TV, direcTV, cable television, television, satellite television, cable tv, ott, ctv, streaming video, SVOD, avod, cable, local television, streaming media

What Are Philadelphia Consumers Watching On TV?

Nov 18, 2021 1:47:22 PM / by Larry Julius

Every week, according to Nielsen, 4.1 million adult consumers in the Delaware Valley watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.

Today, Philadelphia consumers have a gargantuan number of viewing choices. This includes programs from stations like KYW, WPVI, WCAU, WHYY, and WTFX. Or maybe cable and satellite systems like Xfinity, DISH, DirecTV, and Comcast. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.

No longer are Philadelphia consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.

The best way to think about TV watching in Philadelphia is in terms of three buckets:

  1. Over-the-air...including all broadcast channels
  2. Cable...including all premium and non-premium programming
  3. Internet...including all streaming services. This is also known as OTT or CTV

Here's how many Philadelphia adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, television advertising, philadelphia television, pay-TV, direcTV, cable television, television, dish network, satellite television, cable tv, ott, ctv, streaming video, cable, best way to advertise in philadelphia, internet, local television, streaming media, internet advertising

AVOD: 4 Letters Every Philadelphia Small Business Owners Should Know

Nov 3, 2020 8:13:10 AM / by Larry Julius

Before we explain AVOD, it is important to understand SVOD.

Delaware Valley small business owners may not be familiar with SVOD, but chances are they let it into their homes and onto their phones.

SVOD is the abbreviation for Subscription Video On Demand. That is the collective name for streaming networks like Netflix, Hulu, Disney+, and Amazon Prime.  For a monthly fee, these services provide commercial-free access to TV shows, original content, and movies.

These SVOD networks are delivered to viewers' phones, tablets, computers, and smart-TVs via the internet and not over-the-air or cable systems.

SVOD makes up a significant part of what advertisers refer to as OTT (Over-The-Top-Television) and CTV (Connected-Television). OTT/CTV is video-programming content that viewers can only watch on smartphones, tablets, computers, smart-TVs, Amazon Firesticks, and Roku Sticks.  Nielsen reports that 92.1% of Philadelphia area adults own at least one of these devices.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, television advertising, small business owner, small business, philadelphia television, direcTV, cable television, television, small business marketing, satellite television, cable tv, ott, ctv, streaming video, SVOD

Advertising In Philadelphia: OTT & CTV Viewing Soars

Sep 4, 2020 3:37:17 PM / by Larry Julius

Advertising on Philadelphia television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 92.1% of Delaware Valley adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reach 42.8% of all Philadelphia area consumers every week.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Advertise On Philadelphia Radio Stations, television advertising, best time to advertise, small business owner, radio advertising, small business, philadelphia television, pay-TV, cable television, television, advertise on radio, small business marketing, satellite television, cable tv, ott, ctv, streaming video

Advertising On Philadelphia Radio Reaches Cable-TV's Cord Cutters

Jul 30, 2020 3:35:45 PM / by Larry Julius

More than one-third of Delaware Valeey households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, Philadelphia small business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 1.4 million adult consumers with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, television advertising, small business owner, radio advertising, small business, philadelphia television, pay-TV, cable television, television, advertise on radio, small business marketing, cord-cutter, satellite television, cord-never

How Advertising On Philadelphia TV Compares To Local Radio

Nov 29, 2019 11:46:33 AM / by Larry Julius

For many generations of marketers, advertising on Philadelphia television was considered the "gold standard". For a Delaware Valley small business owner who craved massive reach, TV used to be the medium that could deliver.

Over the past few years, however, viewers have been abandoning local TV stations in vast numbers. This has propelled Philadelphia radio into being the most potent reach medium among local consumers.

Every week, 3,830,493 adult consumers tune-in to their favorite Philadelphia radio stations. This is significantly more than the 3,585,160 reached by local television.

For the past 39 years, Philadelphia radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, television advertising, radio advertising, philadelphia radio, philadelphia television

Get Advice Direct To Your Inbox

New call-to-action

Recent Posts