Advertise In Philadelphia Advertise In Philadelphia

Philadelphia Radio: Who's Listening During The Coronavirus Crisis

Mar 27, 2020 2:26:17 PM / by Larry Julius

In a typical week, 3.8 million adult consumers tune-in to Philadelphia  radio stations.  But, since the onset of the Coronavirus, the weeks have not been typical.

Before social-distancing and work-from-home orders, 2.6 million Delaware Valley consumers would drive to-and-from work each day. More than 93% of these commuters could be reached by radio.  

Philadelphia area small business owners who depend on radio advertising to market their goods and services, therefore, might be concerned that the disruption in commuting patterns could depress the amount of time consumers spend with local radio.

According to market research, however, radio listening remains an important part of the daily life of consumers. Even amid the current chaos.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, retail, small business owner, radio advertising, small business, covid 19, coronavirus, corona, crisis management

Coronavirus: Advertising In Philadelphia For Small Business Survival

Mar 24, 2020 10:42:33 AM / by Larry Julius

Delaware Valley small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let Philadelphia area consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Philadelphia radio.

Read More

0 Comments Click here to read/write comments

Topics Small Business Advertising, Pandora, Streaming Audio, roi, return on investment, newspaper advertising, retail, social media advertising, television advertising, radio advertising, facebook advertising, small business, Retail Sales, covid 19, restaurants, coronavirus, corona, retail stores

Keep Your Philadelphia Small Business Healthy During The Corona Crisis

Mar 16, 2020 1:47:06 PM / by Larry Julius & Bob McCurdy

The top concern of every Delaware Valley small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Philadelphia area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, retail, recession, small business owner, radio advertising, small business, Retail Sales, covid 19, restaurants, coronavirus, corona, retail stores

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts