--- title: "Advertise In Philadelphia: Radio Listening Little Change vs. Last Year" description: Time spent listening to Philadelphia radio remains little changed despite pandemic induced lifestyle changes among local consumers. image: https://blog.advertiseinphiladelphia.com/hubfs/250px%20Woman%20With%20Mask%20Listening%20to%20Radio%20shutterstock_1766575034%20copy.png --- [![Advertise in Wilmington](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philly_logo_stacked-1.png?width=469&height=164&name=Philly_logo_stacked-1.png "Advertise in Wilmington")](https://advertiseinphiladelphia.com/) - [Home](https://advertiseinphiladelphia.com) - [Resources](https://advertiseinphiladelphia.com/radio/) - [Advice](https://blog.advertiseinphiladelphia.com/) - [Advertise](https://advertiseinphiladelphia.com/advertise/) - [Sign up for free eBook](https://advertiseinphiladelphia.com/sign-up-for-free-ebook/)   ![philly_brands_HORIZONTAL_COLOR_updated_Revised](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/philly_brands_HORIZONTAL_COLOR_updated_Revised.png?width=1015&height=108&name=philly_brands_HORIZONTAL_COLOR_updated_Revised.png)  # [Advertise In Philadelphia: Radio Listening Little Change vs. Last Year](https://blog.advertiseinphiladelphia.com/advertising-in-philadelphia-radio-listening-little-change-from-year-ago) Aug 10, 2020 7:01:00 AM / by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) - [Tweet](https://twitter.com/share) During July, 3.4 million adult listeners spent 2 hours per day listening to their favorite Philadelphia radio stations, according to Nielsen. Despite an avalanche of pandemic induced disruptions, the daily time spent with radio is down by only by one-quarter-hour from a year ago. [![Advertising On Philadelphia Radio Time Spent Listening](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Advertising%20On%20Philadelphia%20Radio%20Time%20Spent%20Listening.png?noresize=true&width=600&name=Advertising%20On%20Philadelphia%20Radio%20Time%20Spent%20Listening.png)](https://blog.advertiseinphiladelphia.com/the-best-time-of-day-to-advertise-on-philadelphia-radio)Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would dramatically decrease. That, however, was not the case. In July of 2019, according to Nielsen, 30.7% of radio listening in the Delaware Valley occurred at home. During July of this year, in-home listening jumped to 41.5%. Despite the reduction in out-of-home activities, though, consumers still spent nearly the same amount of time listening to Philadelphia radio. [![Advertise on Philadelphia Radio Listening Location](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Advertise%20on%20Philadelphia%20Radio%20Listening%20Location.png?noresize=true&width=556&name=Advertise%20on%20Philadelphia%20Radio%20Listening%20Location.png)](https://blog.advertiseinphiladelphia.com/traffic-in-philadelphia-is-picking-up.-is-your-small-business-ready) Overall, the pandemic has inflicted little change on the audio advertising landscape.  A study by Edison Research indicates that among all options, local radio's 'share of ear' remains consistent. During the second quarter of 2019, adult consumers spent 78% of their time with ad-supported audio listening to AM/FM radio. No other  medium came close. [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8) During the same quarter this year, consumers devoted 76% of their time with local radio.  Podcasts were a distant second at 9%. [![Advertise On Philadelphia Radio Share of Ear](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20On%20Boston%20Radio%20Share%20of%20Ear.png?noresize=true&width=535&name=Advertise%20On%20Boston%20Radio%20Share%20of%20Ear.png)](https://blog.advertiseinphiladelphia.com/meet-5-successful-small-business-owners-who-advertise-on-philly-radio) In 1922, three local retailers each put a Philadelphia radio station on the air.  These included John Wanamaker's WOO, Strawbridge & Clothier's WFI, and Gimbel Brothers' WIP.Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, flooding, and blizzards. By any metric, advertising on Philadelphia radio remains the most effective tactic a small business owner can use post-pandemic, as well. #### More Advertising Advice For Philadelphia Small Business Owners - [Advertising On Philadelphia Radio Reaches Cable-TV's Cord Cutters](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-reaches-cable-tvs-cord-cutters) - [Philadelphia Retailers Prepare For $564 Million Back-To-School Season](https://blog.advertiseinphiladelphia.com/philadelphia-retailers-prepare-for-564-million-back-to-school-season) - [Drivers Hit The Road Taking Philadelphia Radio Along For The Ride](https://blog.advertiseinphiladelphia.com/drivers-hit-the-road-taking-philadelphia-radio-along-for-the-ride) - [Advertising On Philadelphia Radio: What Consumers Want To Hear](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-what-consumers-want-to-hear) - [Advertising In Philadelphia: Consumers Pay More For Sustainable](https://blog.advertiseinphiladelphia.com/advertising-in-philadelphia-consumers-pay-more-for-sustainable) [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4) Topics: [Delaware Valley Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/delaware-valley-small-business-owner), [Philadelphia Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/philadelphia-small-business-owner), [Small Business Advertising](https://blog.advertiseinphiladelphia.com/topic/small-business-advertising), [Best Way To Advertise](https://blog.advertiseinphiladelphia.com/topic/best-way-to-advertise), [Pandora](https://blog.advertiseinphiladelphia.com/topic/pandora), [Spotify](https://blog.advertiseinphiladelphia.com/topic/spotify), [best time to advertise](https://blog.advertiseinphiladelphia.com/topic/best-time-to-advertise), [small business owner](https://blog.advertiseinphiladelphia.com/topic/small-business-owner), [small business](https://blog.advertiseinphiladelphia.com/topic/small-business), [covid 19](https://blog.advertiseinphiladelphia.com/topic/covid-19), [coronavirus](https://blog.advertiseinphiladelphia.com/topic/coronavirus), [corona](https://blog.advertiseinphiladelphia.com/topic/corona), [small business marketing](https://blog.advertiseinphiladelphia.com/topic/small-business-marketing), [sirius/xm](https://blog.advertiseinphiladelphia.com/topic/sirius-xm), [pandemic](https://blog.advertiseinphiladelphia.com/topic/pandemic) #### Written by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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