Advertise In Philadelphia Advertise In Philadelphia

Top Priority For Philadelphia Small Business Owners: Fill Open Jobs

Jan 19, 2023 6:24:36 AM / by Larry Julius

230,328 Philadelphia area companies fit the description of being a small business, according to the US Census Bureau.  A recent survey by the National Federation of Independent Business Owners found that after inflation, the most critical problem facing these businesses is the inability to recruit and retain quality employees.

Right now, says the Federal Reserve,  unfilled jobs remain near an all-time with 1.7 openings per unemployed person.  As a result, only one person is being hired per every four job openings.  To put this dismal hire-to-opening ratio in perspective, ten years ago, there was one hire per every job opening.

Compounding the recruitment woes of Philadelphia's small business owners is the very stubborn quit rate.  According to the Federal Reserve, for every ten hires made, seven current employees quit. 

Although the labor crunch affects Philadelphia business owners of every size, nearly half of all job vacancies are at companies with fewer than 50 employees.

So what is the best way for local small business owners to attract qualified candidates to fill open jobs?  Most metrics indicate that advertising on Philadelphia radio may be the optimal choice.

Read More

0 Comments Click here to read/write comments

Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, employment advertising, white collar workers, help wanted, online job boards, passive job seekers, active job seekers, zip recruiter, radio recruitment, construction workers

How To Fill Open Jobs In Philadelphia

Sep 10, 2021 3:44:19 PM / by Larry Julius

According to the US Census Bureau, there are 237,655 businesses in the Philadelphia area. Some of these companies are small. Some are large. Some sell machine parts. Some sell software. Some provide legal services. Some provide eyecare.

Regardless of the size of the business or what it sells, all of these local companies have one thing in common: they are struggling to fill open jobs with qualified candidates. This is true in Philadelphia as well as Cherry Hill, Bucks County, King of Prussia, Camden, and every point in between.

Right now, across the country, according to the Bureau of Labor Statistics, there are 10.9 million open jobs. This is an all-time record.

To put this mammoth number of open jobs in perspective, the Federal Reserve says there are now five job openings per every four unemployed people.

Attempting to recruit Philadelphia workers from the ranks of the unemployed has proven fruitless for local companies. This is because many people who lost their jobs during the pandemic have no intention of returning to the workforce anytime soon.

There are several reasons so many Philadelphia workers are not coming back.

First, older workers have opted to retire earlier than expected. Second, childcare issues are making it necessary for some parents to stay home. Third, other workers cite health safety issues for the reason why they chose not to work. Finally, some of the unemployed are choosing to live off the savings they amassed during the pandemic.

So rather than focusing recruitment efforts among former employees and the ranks of the unemployed, local business owners need to target the 2.1 million passive job seekers in Philadelphia.

Read More

0 Comments Click here to read/write comments

Topics Recruitment Advertising, Blue-Collar Workers, Best Way To Advertise, radio advertising, employment advertising, white collar workers, best way to advertise in philadelphia, indeed, zip recruiter

Help Wanted: The Best Way To Recruit Qualified Workers In Philadelphia

May 6, 2021 1:52:12 PM / by Larry Julius

The number of job openings in the Philadelphia area has exceeded pre-pandemic levels, according to the Bureau of Labor Statistics.  Businesses of all sizes are adding employees in a big way, according to the ADP Research Institute, but still, large numbers of positions remain unfilled.

With the Pennsylvania unemployment rate still at 7.3%, Philadelphia business owners wonder why they are having difficulty attracting applicants for open positions.

According to a recent article posted in The Economist, there are two major reasons why many sidelined workers aren't anxious to come to work. The first is fear.

Read More

0 Comments Click here to read/write comments

Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, social media advertising, radio advertising, employment advertising, white collar workers, social media, online job boards, passive job seekers, active job seekers, LinkedIn, indeed, monster.com, zip recruiter

How To Bring Employees Back To Your Philadelphia Small Business

May 9, 2020 8:16:53 AM / by Larry Julius

In January, Delaware Valley small business owners were in a panic. The unemployment rate was at a record low 3.4%, and there were not enough workers to fill their open jobs. 

As of today, though, Pennsylvania is reporting that at least one-in-four of the state's workforce have lost their jobs for COVID-19 related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those Delaware Valley small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, local small business owners are under pressure to fill open jobs. Advertising on Philadelphia radio is a potent way to attract and hire the needed employees.

Read More

0 Comments Click here to read/write comments

Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, Best Way To Advertise, Online Advertising, small business owner, radio advertising, small business, employment advertising, white collar workers, help wanted, staffing, online job boards

Advertising Options For Philadelphia Small Business Owners

Dec 30, 2019 7:48:00 AM / by Larry Julius

Advertising is critical to the success of every Delaware Valley small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Philadelphia radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

Read More

1 Comment Click here to read/write comments

Topics Blue-Collar Workers, newspaper advertising, political advertising, working mothers, mothers, social media advertising, television advertising, Online Advertising, best time to advertise, consumer spending, radio advertising, digital advertising, college graduates, reach, ethnicity, advertise to African Americans, Advertise To Hispanics, parents, voters, white collar workers, education

Get Advice Direct To Your Inbox

New call-to-action

Recent Posts