Marketing To Mothers In The Delaware Valley

Sep 12, 2019 7:34:00 AM / by Larry Julius

Advertising to Philadelphia MothersAdvertising on Philadelphia radio stations is the best way for small business owners to reach the lucrative, local mother market in the Delaware Valley. Here's why.

Local consumers will spend $93 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 583,416 mothers with children under the age of 17 at home.

Delaware Valley small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 32% more likely to get married
  • 36% more likely to buy a major appliance
  • 39% more likely to purchase carpet/flooring
  • 45% more likely to buy a new mattress
  • 52% more likely to buy a new vehicle
  • 56% more likely to move
  • 95% more likely to buy new furniture
  • 97% more likely to buy a smartphone
  • 101% more likely to refinance a mortgage

There are three things these moms have in common. They are women. They have kids at home And, almost every single one of them, 91.9%  to be exact, listens to Philadelphia radio stations each week.  This is a significantly higher percentage than tune-in to local TV; reach local newspapers; or login to Facebook.

Advertise In Philadelphia Households With Children

All moms are valuable, of course, but it's Delaware Valley's working mothers who have the most money to spend at local businesses.

Advertising In Philadelphia Working Mothers vs. Stay At Home

Advertising on Philadelphia radio stations is, clearly, the best way for local business owners to reach working moms.  More than 92% of all employed mothers tune-in each week.

Advertise To Working Mothers In Philadelphia Reach

A recent study by Nielsen that reach is the second most important component of an advertising campaign for driving sales.  It's second only to the creative elements.

To reach both working and stay at home mothers, no other medium comes close to advertising on Philadelphia radio stations.

More Advertising Advice For Delaware Valley Business Owners

Advertise In Philadelphia

Topics: Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise In Philadelphia, advertise in delaware valley, working mothers, households with children, mothers

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