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Advertising Options For Philadelphia Small Business Owners

Dec 30, 2019 7:48:00 AM / by Larry Julius

Advertising is critical to the success of every Delaware Valley small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Philadelphia radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics Blue-Collar Workers, newspaper advertising, political advertising, working mothers, mothers, social media advertising, television advertising, Online Advertising, best time to advertise, consumer spending, radio advertising, digital advertising, college graduates, reach, ethnicity, advertise to African Americans, Advertise To Hispanics, parents, voters, white collar workers, education

Marketing To Mothers In The Delaware Valley

Sep 12, 2019 7:34:00 AM / by Larry Julius

Advertising on Philadelphia radio stations is the best way for small business owners to reach the lucrative, local mother market in the Delaware Valley. Here's why.

Local consumers will spend $93 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 583,416 mothers with children under the age of 17 at home.

Delaware Valley small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 32% more likely to get married
  • 36% more likely to buy a major appliance
  • 39% more likely to purchase carpet/flooring
  • 45% more likely to buy a new mattress
  • 52% more likely to buy a new vehicle
  • 56% more likely to move
  • 95% more likely to buy new furniture
  • 97% more likely to buy a smartphone
  • 101% more likely to refinance a mortgage
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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise In Philadelphia, advertise in delaware valley, working mothers, households with children, mothers

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