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Help Wanted: The Best Way To Recruit Qualified Workers In Philadelphia

May 6, 2021 1:52:12 PM / by Larry Julius

The number of job openings in the Philadelphia area has exceeded pre-pandemic levels, according to the Bureau of Labor Statistics.  Businesses of all sizes are adding employees in a big way, according to the ADP Research Institute, but still, large numbers of positions remain unfilled.

With the Pennsylvania unemployment rate still at 7.3%, Philadelphia business owners wonder why they are having difficulty attracting applicants for open positions.

According to a recent article posted in The Economist, there are two major reasons why many sidelined workers aren't anxious to come to work. The first is fear.

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Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, social media advertising, radio advertising, employment advertising, white collar workers, social media, online job boards, passive job seekers, active job seekers, LinkedIn, indeed, monster.com, zip recruiter

How To Bring Employees Back To Your Philadelphia Small Business

May 9, 2020 8:16:53 AM / by Larry Julius

In January, Delaware Valley small business owners were in a panic. The unemployment rate was at a record low 3.4%, and there were not enough workers to fill their open jobs. 

As of today, though, Pennsylvania is reporting that at least one-in-four of the state's workforce have lost their jobs for COVID-19 related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those Delaware Valley small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, local small business owners are under pressure to fill open jobs. Advertising on Philadelphia radio is a potent way to attract and hire the needed employees.

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Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, Best Way To Advertise, Online Advertising, small business owner, radio advertising, small business, employment advertising, white collar workers, help wanted, staffing, online job boards

Advertising Options For Philadelphia Small Business Owners

Dec 30, 2019 7:48:00 AM / by Larry Julius

Advertising is critical to the success of every Delaware Valley small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Philadelphia radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics Blue-Collar Workers, newspaper advertising, political advertising, working mothers, mothers, social media advertising, television advertising, Online Advertising, best time to advertise, consumer spending, radio advertising, digital advertising, college graduates, reach, ethnicity, advertise to African Americans, Advertise To Hispanics, parents, voters, white collar workers, education

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