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Philadelphia Businesses Owners Skip Advertising On Pandora and Spotify

Jul 29, 2019 8:32:06 PM / by Larry Julius

Of all the advertising options available to Delaware Valley business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Philadelphia radio stations can reach 266% more consumers than these two streaming-audio platforms combined.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Endorsement Advertising, Advice, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Millennials, Radio Listening, Effective Advertising., Pandora, Spotify, Streaming Audio

Do Delaware Valley Millennials Listen To Philadelphia Radio?

Jul 29, 2019 10:48:52 AM / by Larry Julius

It's time to set some misguided Delaware Valley small business owners straight.  When we say everybody listens to Philadelphia radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the Delaware Valley, 1,245,444 millennials make-up 29.4% of the adult population and will deliver $32.3 billion to local cash registers.

But here's the thing about millennials that many small business owners get wrong: millennials listen to the radio.  Almost all of them. 89.8% of them to be exact.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Radio Advertising Works, Advice, Advertise In Philadelphia, Advertising In Philadelphia, Millennials, Radio Listening, Effective Advertising.

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