--- title: "Online Advertising In Philadelphia: How Much Will Be Spent in 2022?" description: Philadelphia business owners will spend over a billion dollars for online advertising in 2022. Here's where this money will be spent. image: https://fs.hubspotusercontent00.net/hubfs/6611158/Digital%20Advertising%20In%20Boston%202022%20forecast.png?noresize=true --- [![Advertise in Wilmington](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philly_logo_stacked-1.png?width=469&height=164&name=Philly_logo_stacked-1.png "Advertise in Wilmington")](https://advertiseinphiladelphia.com/) - [Home](https://advertiseinphiladelphia.com) - [Resources](https://advertiseinphiladelphia.com/radio/) - [Advice](https://blog.advertiseinphiladelphia.com/) - [Advertise](https://advertiseinphiladelphia.com/advertise/) - [Sign up for free eBook](https://advertiseinphiladelphia.com/sign-up-for-free-ebook/)   ![philly_brands_HORIZONTAL_COLOR_updated_Revised](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/philly_brands_HORIZONTAL_COLOR_updated_Revised.png?width=1015&height=108&name=philly_brands_HORIZONTAL_COLOR_updated_Revised.png)  # [Online Advertising In Philadelphia: How Much Will Be Spent in 2022?](https://blog.advertiseinphiladelphia.com/online-advertising-in-philadelphia-how-much-will-be-spent-in-2022) Jan 20, 2022 3:23:43 PM / by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Digital Advertising In Philadelphia 2022 forecast](https://fs.hubspotusercontent00.net/hub/6611158/hubfs/Digital%20Advertising%20In%20Boston%202022%20forecast.png?noresize=true&width=250&name=Digital%20Advertising%20In%20Boston%202022%20forecast.png)](https://blog.advertiseinphiladelphia.com/online-advertising-in-philadelphia-how-much-do-local-companies-spend)Delaware Valley business owners are expected to spend $2.3 billion advertising online in 2022. This, according to Borrell Associates, a company that tracks advertising expenditures across the country. Borrell's forecast indicates that almost 50% of Philadelphia's online expenditures will be in the form of paid search. The most recognizable type of this advertising is the paid ads that appear adjacent to the results of almost every search query on Google, Yahoo, and Bing. Borrell's forecast also indicates that approximately 28% of online expenditures will be in the form of display advertising. This consists of traditional banner ads that appear across millions of websites and apps, including social media platforms like Facebook and Instagram. According to SmallBizGenius.net, the average Philadelphia area consumer is served more than 1700 of these ads per month. Video advertising in Philadelphia is forecast to account for 21% of all online ad dollars in 2022. Like search and display, millions of websites can support this type of advertising. This includes sites, apps, and platforms like YouTube, Roku Channel, Hulu, Paramount+, and most social media sites. The remainder of online advertising dollars is expected to be spent on audio advertising, including streaming sites like Pandora and Spotify; or email marketing campaigns. [![Advertise Online In Philadelphia Millennials 2022](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Screen%20Shot%202022-01-20%20at%201.19.31%20PM.png?noresize=true&width=632&name=Screen%20Shot%202022-01-20%20at%201.19.31%20PM.png)](https://blog.advertiseinphiladelphia.com/advertising-options-for-philadelphia-small-business-owners) So many Philadelphia business owners are investing a large portion of their marketing budgets into online advertising because that's where their customers are. [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8) According to Nielsen, more than 95% of Philadelphia adults have access to the internet. In addition, ubiquitous technology such as computers, tablets, smartphones, and connected TVs allow local consumers to go online whenever they choose, which, for some adults, is always. The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015. In total, 85% of consumers report that they connect at least one time every day. [![Advertising Online In Philadelphia ](https://blog.advertiseinboston.com/hubfs/image-png.png?noresize=true)](https://blog.advertiseinphiladelphia.com/how-much-time-do-philadelphia-consumers-spend-online) A study from Nielsen among Philadelphia adults confirms that the majority spends way more than 10 hours per week consuming online content. [![Online Advertising In Philadelphia 2022 Forecast](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Online%20Advertising%20In%20Philadelphia%202022%20Forecast.png?noresize=true&width=632&name=Online%20Advertising%20In%20Philadelphia%202022%20Forecast.png)](https://blog.advertiseinphiladelphia.com/who-listens-to-philadelphia-radio-stations-online) Among Philadelphia's millennials, a generation that now accounts for well over one-third of all local consumer spending, the amount of time spent connected to the internet is far greater than the adult population as a whole. [![Advertise Online In Advertise Online In Philadelphia Millennials 2022 Millennials 2022](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Screen%20Shot%202022-01-20%20at%201.18.03%20PM.png?noresize=true&width=632&name=Screen%20Shot%202022-01-20%20at%201.18.03%20PM.png)](https://blog.advertiseinphiladelphia.com/wow-philadelphia-millennials-turn-40-this-year) As all Philadelphia business owners consider their marketing investments for 2022, online advertising should be among the media considered. Zohaib Hassan Patoli, a member of Forbes Agency Council, recently observed, "Traditional marketing is still effective for getting your message out there to people. But if you want to truly engage with your customers and know what messaging they respond to, nothing is more effective than digital marketing." #### More Advertising Advice For Philadelphia Business Owners - [Recruitment Advertising In Philly: Best Way To Reach Job Candidates](https://blog.advertiseinphiladelphia.com/recruitment-advertising-in-philly-best-way-to-reach-job-candidates) - [Advertise On Philadelphia Radio? 5 Things Business Owners Get Wrong](https://blog.advertiseinphiladelphia.com/advertise-on-philadelphia-radio-5-things-business-owners-get-wrong) - [Advertise In Philadelphia: Who's Watching The Local TV Stations?](https://blog.advertiseinphiladelphia.com/advertise-in-philadelphia-whos-watching-the-local-tv-stations) - [Philadelphia Small Business Owners Guide To OTT & CTV Advertising](https://blog.advertiseinphiladelphia.com/philadelphia-small-business-owners-guide-to-ott-ctv-advertising) - [Philadelphia Radio Still Reaches More Consumers Than All Other Media](https://blog.advertiseinphiladelphia.com/philadelphia-radio-still-reaches-more-consumers-than-all-other-media) [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4) Topics: [Millennials](https://blog.advertiseinphiladelphia.com/topic/millennials), [Streaming Audio](https://blog.advertiseinphiladelphia.com/topic/streaming-audio), [social media advertising](https://blog.advertiseinphiladelphia.com/topic/social-media-advertising), [Online Advertising](https://blog.advertiseinphiladelphia.com/topic/online-advertising), [digital advertising](https://blog.advertiseinphiladelphia.com/topic/digital-advertising), [borrell associates](https://blog.advertiseinphiladelphia.com/topic/borrell-associates), [social media](https://blog.advertiseinphiladelphia.com/topic/social-media), [streaming video](https://blog.advertiseinphiladelphia.com/topic/streaming-video), [advertising options](https://blog.advertiseinphiladelphia.com/topic/advertising-options), [internet](https://blog.advertiseinphiladelphia.com/topic/internet), [ad spending](https://blog.advertiseinphiladelphia.com/topic/ad-spending), [streaming media](https://blog.advertiseinphiladelphia.com/topic/streaming-media), [internet advertising](https://blog.advertiseinphiladelphia.com/topic/internet-advertising), [sem](https://blog.advertiseinphiladelphia.com/topic/sem) #### Written by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) ### Get Advice Direct To Your Inbox [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439) ### Recent Posts