Advertise In Philadelphia Advertise In Philadelphia

Advertising In Philadelphia: OTT & CTV Viewing Soars

Sep 4, 2020 3:37:17 PM / by Larry Julius

Advertising on Philadelphia television and cable is becoming less attractive to local business owners as viewers rapidly defect to alternative video entertainment sources including, Netflix, YouTube, Hulu, Amazon and Disney+.

Collectively these streaming services are referred to as Over-The-Top Television (OTT) and Connected-TV (CTV). Viewers can only access this OTT and CTV content via smartphone, tablets, computers, smart-TVs, Amazon Fire Sticks, and Roku Sticks, Nielsen reports that 92.1% of Delaware Valley adults own at least one these devices. Furthermore, they are using them.

According to Nielsen, OTT and CTV networks now reach 42.8% of all Philadelphia area consumers every week.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Advertise On Philadelphia Radio Stations, television advertising, best time to advertise, small business owner, radio advertising, small business, philadelphia television, pay-TV, cable television, television, advertise on radio, small business marketing, satellite television, cable tv, ott, ctv, streaming video

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts