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Why Philadelphia Used Car Dealers Should Advertise Now

Feb 14, 2020 7:49:44 AM / by Larry Julius

March is the biggest single month for used car sales in the Delaware Valley. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $198 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $550 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Philadelphia area.

Although most Delaware Valley used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 680,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $1.9 billion used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Philadelphia radio.

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Topics Millennials, newspaper advertising, social media advertising, television advertising, Online Advertising, consumer spending, small business owner, radio advertising, small business, digital advertising, automotive, used trucks, used cars

Best Way For Insurance Agents To Advertise In Philadelphia

Jan 29, 2020 7:58:54 AM / by Larry Julius

If you were one of the 3,830,493 consumers who tuned-in to a Philadelphia radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in the Delaware Valley.

Each year, Philadelphia area consumers spend $7.4 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 9300 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 373,000 policyholders in the Delaware Valley are planning to switch insurance providers during the next 12 months.

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Topics Best Way To Advertise, small business owner, radio advertising, small business, home buyers, real estate, car insurance, automotive, car buyers, insurance, insurance agent, home insurance

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