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Creating Top Of Mind Awareness For A Philadelphia Small Business

Nov 8, 2019 1:00:00 PM / by Larry Julius

It's a fact. Unless a consumer remembers your business when it comes time to buy, then it is likely they will purchase from someone else. Staying top of mind, therefore, is critical for every Delaware Valley small business owner who wants to grab a share of the area's $101-billion retail market.

Advertising on Philadelphia radio provides local business owners with the most affordable way to move to the top of customers' minds. But, before discussing how to get remembered, we must understand why consumers forget.

Every second, local consumers are exposed to 11,000,000 pieces of data. A consumer's brain, however, is only capable of dealing with about 50 pieces of this data at a time. So, if my calculus is correct, a consumer forgets approximately 10,999,950 things every second.

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Topics Best Way To Advertise, Advertise In Philadelphia, return on investment, top of mind awareness, retail, store traffic, small business owner, radio advertising, frequency, repetition

Proof: Advertising On Philadelphia Radio Drives Sales

Aug 22, 2019 7:53:42 AM / by Larry Julius

Delaware Valley consumers will spend $98 billion on goods and services over the next year. To claim a significant portion of those expenditures, small business owners need to be at the top of customers' minds when it comes time to buy.

The first radio station in Philadelphia signed on the air 1922.  Since then, thousands of business owners have known, intuitively, that advertising on the medium was a potent way to be remembered when a purchase was imminent. 

As a matter of fact, some of the first Philadelphia radio stations were owned by the Delaware Valley's largest retailers including Gimbel's, and Wanamaker's, 

Today, area business owners no longer need to base their advertising plans on intuition.  Now, there is proof that advertising on Philadelphia radio creates the top of mind awareness necessary to drive sales.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Advertising In Philadelphia, advertising on Philadelphia radio, top of mind awareness

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