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Who Listens To Podcasts in Philadelphia?

Oct 11, 2021 7:15:00 AM / by Larry Julius

According to Nielsen, 1,224,829 Delaware Valley consumers listened to or downloaded a podcast during the past 30 days. This is 28.9% of the adult population.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Philadelphia consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Philadelphia consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

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Topics Best Way To Advertise, Streaming Audio, Online Advertising, philadelphia radio, digital advertising, smart speakers, best way to advertise in philadelphia, internet, streaming media, internet advertising, podcasting

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