If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Philadelphia and the Delaware Valley is on Philadelphia radio.
A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.
Consumers in the Delaware Valley area are expected to spend at least $98 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."