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Small Business Advice: Home Improvement Advertising In Philadelphia

Jan 2, 2020 9:57:16 AM / by Larry Julius

Consumers in the Delaware Valley spent a record $6.5 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Philadelphia area small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics Home Improvement, newspaper advertising, social media advertising, television advertising, Online Advertising, best time to advertise, small business owner, radio advertising, small business, digital advertising, home remodeling

Delaware Valley Lawn Care Company Grows With Help Of Radio Advertising

Oct 18, 2019 7:49:00 AM / by Larry Julius

"Our main goal has always been to grow every year just like we were a brand new business," says Daniel Pilquist, Vice President of Operations for Pilquist Enterprises, Inc. "Aggressive advertising helps us make that happen."

Pilquist Enterprises owns and operates 12 NaturaLawn franchises throughout the Delaware Valley. The business was founded by Daniel's father, Dean, in 1991. "My Dad started with one truck and one service rep out of a small location in Doylestown," he says. "We are now the largest franchisee in America.

NaturaLawn provides Philadelphia area homeowners with weed-free green lawns using an environmentally friendly approach. "We offer a proprietary, organic-based fertilizer that focuses on secondary and micronutrients as well as bio-stimulants to transform the home's soil ability to produce green grass," says Daniel.

The business, which started with franchises in Bucks and Montgomery County, quickly grew to eight fueled by telemarketing, direct mail, and customer referrals.

By 2008, the Pilquist's NaturaLawn franchises were serving 3500 customers per year. To achieve greater growth, the company began investing in advertising on Philadelphia radio stations.

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Topics Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Home Improvement, Endorsement Advertising, newspaper advertising, television advertising, small business owner, lawn and garden, direct mail

What Is The Best Way To Advertise In The Delaware Valley?

Jul 29, 2019 4:23:50 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Philadelphia and the Delaware Valley is on Philadelphia radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the Delaware Valley area are expected to spend at least $98 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Home Improvement, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising.

Advertising on Philadelphia Radio Drives 25% Growth For Local Business

Jul 27, 2019 8:41:49 AM / by Larry Julius

Households in the Delaware Valley are projected to spend $18.7 billion on home improvements over the next 12 months. Landis Block And Concrete in Souderton, PA uses advertising on Philadelphia radio to successfully earn the biggest possible share of those dollars.

The company is co-owned by Jarrod and Jamie Nyce. Their grandfather started the company in 1943 as Nyce Crete in Landis, PA which is still operated by the brothers.  Originally, the company primarily sold ready mix concrete to contractors.

That all changed, when the brother's father purchased Landis Block in 1987.  In addition to serving contractors, the new company had a retail business selling stone, block, concrete products, and other building materials to homeowners and do-it-yourselfers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Home Improvement, Endorsement Advertising, Advice

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