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Philadelphia Homeowners Plan To Spend Stimulus Cash On Improvements

Mar 15, 2021 1:52:00 PM / by Larry Julius

Delaware Valley residents will begin receiving economic stimulus checks  from the Internal Revenue Service as early as today.  In all, local consumers will receive more than $6.6 billion in payments.

This infusion of cash into the Philadelphia area economy was authorized by Congress last week in the American Rescue Plan legislation. 

The stimulus relief legislation calls for a one-time payment of $1,400 to single adults. Married couples who filed jointly will receive $2,800 total ($1,400 apiece). Families will get an additional $1,400 for each eligible dependent regardless of age. A family of four could get $5,600 in total payments. Like the second round of stimulus payments, the third round specifically prohibits payments to anyone who died before January 1, 2020.

Many of the stimulus dollars will end up in the wallets of 1.3 million Philadelphia area homeowners. Based on research from Modernize, a leader in the home improvement and home services industry, 57% of these consumers are planning to spend all or part of their checks on home improvement projects.

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Topics Best Way To Advertise, Home Improvement, roi, return on investment, radio advertising, home remodeling, home owners, best way to advertise in philadelphia, roofing, contractors, stimulus checks, replacement windows

Why Philadelphia Mortgage Lenders And Brokers Need To Advertise Now

Mar 6, 2020 4:03:23 PM / by Larry Julius

There are 2.6 million consumers in the Delaware Valley who own their own home. 

According to Zillow, more than 60% of homeowners carry a mortgage. A record number of owners are considering refinancing  now, which means millions of dollars in fees for local lenders and brokers are up for grabs.

Why the sudden urgency for Philadelphia homeowners to refinance their mortgages?

According to The Federal Home Loan Mortgage Corporation (aka, Freddie Mac), "The average 30-year fixed-rate mortgage hit a record 3.29% this week, the lowest level in its nearly 50-year history."

"Meanwhile, mortgage applications increased 10 percent last week from one year ago and show no signs of slowing down. Given these strong indicators in rates and sales, as well as recent increases in new construction, it’s clear the housing market continues to be a positive force for the broader economy."

If a consumer Googles 'refinance my mortgage in Philadelphia' more than 7.8 million results come back, So, to set themselves apart, lenders and brokers will need to advertise.  By, any key metric, advertising on local radio is the best way to reach area homeowners.

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Topics Best Way To Advertise, consumer spending, radio advertising, home buyers, real estate, mortgage, mortgage rates, mortgage broker, home values, bank, financial services, home owners

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