The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Delaware Valley small business owners sell fewer of their goods and services.
There is one thing a recession is not. It is not a time for Philadelphia area small business owners to stop advertising.
One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."
What you had for breakfast this morning may prove Mr. Ford's observation.