Advertise In Philadelphia Advertise In Philadelphia

Advertising on Philly Radio At Night Proves To Be Smart Investment

Oct 1, 2019 9:32:00 AM / by Larry Julius

Is advertising on the radio just a day job for Delaware Valley small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, many of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

Last week, for instance, 3,830,493 adult consumers tuned-in to their favorite Philadelphia radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 61% of Delaware Valley consumers who listen to the radio during daylight hours, also tune in at night.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertising In Philadelphia, advertise in delaware valley, best time to advertise

Bridal & Wedding Advertising: How To Engage Delaware Valley Brides

Sep 3, 2019 8:07:00 AM / by Larry Julius

Next year, according to Nielsen, 154,702 people in the Delaware Valley will be getting married.  Assuming that those folks are hitching-up with each other, that means there will be 77,351 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $30,684 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in the Philadelphia area who cater to the bridal market will be competing for a share of $2.4 billion.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising In Philadelphia, advertising on Philadelphia radio, bridal advertising, wedding advertising

Mark Twain Has Advertising Advice For Delaware Valley Business Owners

Aug 29, 2019 7:23:00 AM / by Larry Julius

Mark Twain has some script writing advice for Delaware Valley small business owners who depend on radio advertising to market their goods and services.

"The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning," advises Mr. Twain.

In other words, fill your commercials with lightning, not bugs!

Currently, according to the Oxford English Dictionary, there are 171,476 words in the English language. A handful of these words, small business owners can't use in their commercials on Philadelphia radio. The Supreme Court of the United States says so.

Of all the words that can be used in broadcast advertising, however, there is one word that should be shunned: 'get' and all of its nasty derivative forms including 'got' and 'gotten'.  Here's why.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising In Philadelphia, Effective Advertising., Effective Radio Commercials, Copywriting, advertising on Philadelphia radio

For Philly Pretzel Factory, Radio Advertising Is A No-Brainer

Aug 26, 2019 8:20:00 AM / by Larry Julius

"I wish I had known about radio advertising when we opened up our first store in 1998," says the Dan DiZio the co-founder and CEO of Philly Pretzel Factory. "It would have allowed us to grow even faster than we did."

With permission of his Mom, an 11-year old Mr. DiZio began selling pretzels on the treacherous intersection of Roosevelt Boulevard and Rhawn Street in Northeast Philadelphia. His inventory was remnants from his neighbor, who owned the Kensington Soft Pretzel bakery.

"On the first day I sold 1000 pretzels", recalls Mr. Dizio. "After splitting the profits with my neighbor, I had $100 left in my pocket. A lot of money for an 11-year-old."

Shortly after that, Mr. DiZio began recruiting 40-50 classmates a day to hawk even more pretzels on street corners all over the neighborhood.  This early taste of franchising kept his pockets very full through middle school, high school, and into college.

This was the origin of what, today, is a $50,000,000 a year business with 175 stores in 17 states. Eighty-five of those locations are within 40 miles of Center City Philadelphia. Mr. DiZio has gone from selling 1000 pretzels per day to 175,000,000 per year.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Advertise On Philadelphia Radio Stations, Endorsement Advertising, Advertise In Philadelphia, Advertising In Philadelphia, Effective Radio Commercials, return on investment, advertising on Philadelphia radio, newspaper advertising, philadelphia inquirer, radio promotion

Proof: Advertising On Philadelphia Radio Drives Sales

Aug 22, 2019 7:53:42 AM / by Larry Julius

Delaware Valley consumers will spend $98 billion on goods and services over the next year. To claim a significant portion of those expenditures, small business owners need to be at the top of customers' minds when it comes time to buy.

The first radio station in Philadelphia signed on the air 1922.  Since then, thousands of business owners have known, intuitively, that advertising on the medium was a potent way to be remembered when a purchase was imminent. 

As a matter of fact, some of the first Philadelphia radio stations were owned by the Delaware Valley's largest retailers including Gimbel's, and Wanamaker's, 

Today, area business owners no longer need to base their advertising plans on intuition.  Now, there is proof that advertising on Philadelphia radio creates the top of mind awareness necessary to drive sales.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Advertising In Philadelphia, advertising on Philadelphia radio, top of mind awareness

How Newspaper Advertising In Philadelphia Compares To Local Radio

Aug 20, 2019 9:20:53 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among Delaware Valley consumers.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising In Philadelphia, advertising on Philadelphia radio, newspaper advertising, philadelphia inquirer

Iconic Retailer Says Advertising On Philly Radio Is A Sound Investment

Aug 16, 2019 8:55:00 AM / by Larry Julius

"Radio advertising has been instrumental in our growth," says Kristin Smith the controller for Hatfield, Pennsylvania based World Wide Stereo. The iconic Delaware Valley retailer has been selling every imaginable type of home electronics from car stereos to home theatres since 1979.

"Many competitors have come and gone during our 40 years," adds Emily Cole, the company's Director of Marketing. She and Ms. Smith rattle off a long list of names including Tweeter, Silo, HiFi House, Circuit City, and Sixth Avenue.

"Radio has been the one advertising medium we have been using consistently all this time," says Ms. Smith.

Radio is hard-baked into the DNA of World Wide Stereo.  The company's founder and CEO, Bob Cole, first became hooked on electronics as a kid growing up in the 1950s. He remembers building his own radio with some copper wire and the wooden-spool from some sewing thread.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Advertise On Philadelphia Radio Stations, Endorsement Advertising, Advertising Advice, Advertising In Philadelphia, Effective Advertising., Effective Radio Commercials, electronics store, attribution, advertising on Philadelphia radio

Philly Business Owners Ask: How Long Should A Radio Commercial Be?

Aug 13, 2019 7:45:00 AM / by Larry Julius

Philadelphia radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Delaware Valley small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Philadelphia radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Effective Advertising., Effective Radio Commercials, commercial length

ROI: How Delaware Valley Business Owners Turn Dimes To Dollars

Aug 7, 2019 7:47:00 AM / by Larry Julius

Suppose you woke up one morning and found a 100-year-old machine in your basement. You soon discovered that every time you put a dime in the machine, one dollar came out.  How many dimes would you drop in that machine?

Good news for Delaware Valley small business owners: such a machine exists and you probably have one in your car, at work, at home, even on your phone. It's called local radio.

Over the past few years, Nielsen has conducted over 20 studies to determine what type of return-on-investment (ROI) a business can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for ever $10 invested.  Turning dimes into dollars.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertising In Philadelphia, roi, return on investment

The Best Way A Jewelry Store Can Advertise In The Delaware Valley

Aug 5, 2019 7:20:00 AM / by Larry Julius

Delaware Valley consumers spend $1.3 billion on fine jewelry every year.  Angelo Breaux, President of Family & Co. Jewelry, invests in advertising on Philadelphia radio stations every week to successfully claim a large share of those dollars.

Mr. Breaux is the third generation of jewelers in his family.  His Grandfather started the business in 1937 from a tiny store-front in South Philadelphia.  In 1971, his parents moved the store to a 1600 square foot store in the Plaza 70 Shopping Center in Marlton, New Jersey.

Fifteen years ago, Mr. Breaux expanded the original Marlton store to 3200 square feet. Today, Family & Co. remains a family-owned, single location business selling brand name jewelry. 

"The customers at my Grandfather's original store in South Philly pretty much came from the neighborhood. Today, with the help of our commercials on Philadelphia radio, we draw customers from Pennsylvania, New Jersey, and Delaware."

Mr. Breaux's decision to invest his marketing dollars in radio is supported by market research. According to Nielsen, Philadelphia radio reaches significantly more fine jewelry buyers than are reached by local TV, newspapers, or audio streaming sites like Pandora & Spotify.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Advice, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Effective Advertising., Jewelry Store

Subscribe To Advice

New call-to-action

Recent Posts