Advertise In Philadelphia Advertise In Philadelphia

Best Way To Reach Philadelphia Halloween Shoppers

Sep 23, 2021 2:25:55 PM / by Larry Julius

Delaware Valley business owners who sell goods and services related to Halloween can expect far more treat than trick this year.

Based on estimates from The National Retail Federation (NRF), Philadelphia area consumers are expected to spend a record $168,897,535 on Halloween. This would be 19.3% more than was handed out in 2020.

The NRF estimates that 65% of consumers intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019 before the COVID-19 pandemic.

The top ways consumers are planning to celebrate include handing out candy (66%), decorating their home or yard (52%), dressing in costumes (46%), carving a pumpkin (44%), and hosting or attending a party (25%).

Philadelphia small business owners looking to scare up a share of this Halloween cash will need to advertise to drive local consumers to their stores and websites. But, to make a difference, advertising needs to begin right away.

"This year consumers are shopping for Halloween items earlier than ever," says the NRF, "with 45% planning to shop in September or earlier and another 39% during the first two weeks of October."

Read More

0 Comments Click here to read/write comments

Topics roi, return on investment, households with children, retail, halloween, best time to advertise, radio advertising, pet owners, pet owner, Retail Sales, retailer, retail stores, best way to advertise in philadelphia, retail spending, return on advertising investment, children

Best Way To Advertise In Philadelphia With A Limited Budget

Aug 10, 2021 10:24:15 AM / by Larry Julius

To maximize success, every Delaware Valley business owner needs to advertise.

"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”

According to the US Census Bureau, there are 230,328 small businesses in the Philadelphia area. This geography includes Philadelphia, Camden, Wilmington, and every point in between.  Most of these diminutive companies have limited dollars to invest in advertising.  

Advertising successfully in Philadelphia is achievable, though, with a small budget if the available funds are invested wisely.  Oftentimes, this means selecting one medium rather than spreading money over several.

So which medium makes the most sense for small business owners with limited budgets? By most key advertising metrics, advertising on Philadelphia radio is the best option.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Effective Radio Commercials, roi, return on investment, retail, small business owner, radio advertising, small business, reach, reach and frequency, Retail Sales, retailer, retail stores, small business marketing, best way to advertise in philadelphia, retail spending, advertising reach, return on advertising investment, duplication

Get Advice Direct To Your Inbox

New call-to-action

Recent Posts