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Wow!! Philadelphia Millennials Turn 40 This Year

Apr 29, 2021 3:02:33 PM / by Larry Julius

There are 1,099,646 millennials in the Philadelphia area.  The oldest of them turn 40 this year. According to The Pew Research Center, millennials comprise the generation of Americans born between 1981 and 1996.

As a consumer group, millennials account for an outsized percentage of retail spending. This generation represents 26% of the Philadelphia area population but almost one-third of metro-area sales. 

All in, Philadelphia millennials are expected to ring up more than $35.1 billion in purchases during 2021.  You name it, millennials are planning to buy it.

According to Nielsen, over the next 12 months, Philadelphia millennials will show up in huge numbers at auto dealerships, furniture stores, mattress stores, appliance stores, home improvement stores, and scores of other area retailers and service providers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Millennials, roi, return on investment, retail, small business owner, small business, reach, reach and frequency, Retail Sales, retailer, retail stores, small business marketing, millennial parents, best way to advertise in philadelphia, retail spending, advertising reach

Why Audio Advertising In Philadelphia Drives Purchase Decisions

Apr 8, 2021 12:05:09 PM / by Larry Julius

Philadelphia consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, Delaware Valley retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Philadelphia consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Pandora, Streaming Audio, retail, small business owner, radio advertising, small business, Spotifty, Retail Sales, retailer, retail stores, small business marketing, sirius/xm, best way to advertise in philadelphia, retail spending, podcast

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