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Coronavirus: Advertising In Philadelphia For Small Business Survival

Mar 24, 2020 10:42:33 AM / by Larry Julius

Delaware Valley small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let Philadelphia area consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Philadelphia radio.

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Topics Small Business Advertising, Pandora, Streaming Audio, roi, return on investment, newspaper advertising, retail, social media advertising, television advertising, radio advertising, facebook advertising, small business, Retail Sales, covid 19, restaurants, coronavirus, corona, retail stores

Keep Your Philadelphia Small Business Healthy During The Corona Crisis

Mar 16, 2020 1:47:06 PM / by Larry Julius & Bob McCurdy

The top concern of every Delaware Valley small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Philadelphia area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics Best Way To Advertise, retail, recession, small business owner, radio advertising, small business, Retail Sales, covid 19, restaurants, coronavirus, corona, retail stores

Small Business Advertising In Philadelphia: Target The Cash

Mar 3, 2020 11:54:12 AM / by Larry Julius

Delaware Valley consumers spent more than $103 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 51.7% of retail dollars are spent by Philadelphia area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 41% of the area's adult population.

These older consumers account for the majority of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Delaware Valley small business owners to advertise.

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Topics Best Way To Advertise, newspaper advertising, retail, social media advertising, television advertising, store traffic, consumer spending, small business owner, radio advertising, small business, Retail Sales, retailer, baby boomers

Philadelphia Retail Boom: How Your Small Business Can Benefit

Feb 28, 2020 10:01:45 AM / by Larry Julius

Retailers in the Delaware Valley rang-up $103,468,991,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $4.2 billion for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Philadelphia area small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics Best Way To Advertise, Millennials, Pandora, newspaper advertising, retail, television advertising, store traffic, consumer spending, small business owner, radio advertising, facebook advertising, small business, reach, Spotifty, Retail Sales

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