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Does Social Media Work For Philadelphia Retailers?

Mar 13, 2020 4:56:49 PM / by Larry Julius

Philadelphia area retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 2.8 million Delaware Valley adults use Facebook, Instagram, or Twitter. This equates to 66.5% of consumers.  This reach is rather anemic compared to Philadelphia radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Philadelphia radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics Best Way To Advertise, retail, social media advertising, small business owner, radio advertising, facebook advertising, small business, reach, retailer, instagram, facebook, twitter, engagement

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