--- title: Is Advertising On Twitter Right For Philadelphia Business Owners? description: The limited reach of Twitter among Philadelphia consumers makes the micro-blogging site a poor advertising choice for small business owners. image: https://f.hubspotusercontent00.net/hubfs/6611158/Advertise%20In%20Boston%20Twitter.png --- [![Advertise in Wilmington](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philly_logo_stacked-1.png?width=469&height=164&name=Philly_logo_stacked-1.png "Advertise in Wilmington")](https://advertiseinphiladelphia.com/) - [Home](https://advertiseinphiladelphia.com) - [Resources](https://advertiseinphiladelphia.com/radio/) - [Advice](https://blog.advertiseinphiladelphia.com/) - [Advertise](https://advertiseinphiladelphia.com/advertise/) - [Sign up for free eBook](https://advertiseinphiladelphia.com/sign-up-for-free-ebook/)   ![philly_brands_HORIZONTAL_COLOR_updated_Revised](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/philly_brands_HORIZONTAL_COLOR_updated_Revised.png?width=1015&height=108&name=philly_brands_HORIZONTAL_COLOR_updated_Revised.png)  # [Is Advertising On Twitter Right For Philadelphia Business Owners?](https://blog.advertiseinphiladelphia.com/is-twitter-advertising-right-for-philadelphia-small-business-owners) Jan 12, 2021 8:39:02 AM / by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertise In Boston Twitter](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20In%20Boston%20Twitter.png?noresize=true&width=210&name=Advertise%20In%20Boston%20Twitter.png)](https://blog.advertiseinboston.com/what-is-the-best-way-to-advertise-in-boston)How important is Twitter to Delaware Valley consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the Philadelphia Inquirer yesterday.  Almost every local TV newscast included references to the site as well. Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Philadelphia's consumers. According to Nielsen, only about 17% of adults in Philadelphia use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook. [![Advertise In Philadelphia Social Media 2020](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Advertise%20In%20Philadelphia%20Social%20Media%202020.png?noresize=true&width=632&name=Advertise%20In%20Philadelphia%20Social%20Media%202020.png)](https://blog.advertiseinboston.com/how-well-does-social-media-work-for-boston-retailers) Twitter offers 20 different options that Delaware Valley small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign. A study, Nielsen discovered the elements of an advertising campaign that had the most potent effect on purchase behavior. The results indicate that reach (the number of different consumers exposed to a campaign) was responsible for driving more sales for the advertiser than branding, recency, context, or targeting. Only the message itself (creative) was more potent. [![Advertise In Boston Successful Campaign](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20In%20Boston%20Successful%20Campaign.png?noresize=true&width=1320&name=Advertise%20In%20Boston%20Successful%20Campaign.png)](https://blog.advertiseinboston.com/advertising-options-for-boston-small-business-owners) Even among millennials, who account for nearly 30% of all retail sales in Philadelphia, Twitter's reach is dwarfed by the other social media sites. [![Advertising In Philadelphia Social Media 2020](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Advertising%20In%20Philadelphia%20Social%20Media%202020.png?noresize=true&width=632&name=Advertising%20In%20Philadelphia%20Social%20Media%202020.png)](https://blog.advertiseinboston.com/do-millennials-listen-to-boston-radio) In addition to insufficient reach, another reason Philadelphia small business owners may avoid placing advertising on Twitter is a matter of trust. Early last year, The Pew Research Center published the results of a survey regarding the trustworthiness of social media sites among consumers. Only 12% of respondents said they trust Twitter as a source for news.  This low confidence in the site's content could negatively affect an advertiser's brand and image. Twitter was launched in July 2006.  Since then, the service has registered more than 320 million accounts.  The majority of these accounts, however, seldom tweet. [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/c9ba359e-8eb7-4cca-a4ad-dfd90cb5ffc8) According to Pew Research, 10% of Twitter's users account for 80% of all posts. This low participation rate indicates an overwhelming lack of engagement. This could be another reason why Philadelphia small business owners should place their advertising dollars elsewhere. To achieve the magnitude of reach necessary to conduct a successful advertising campaign, local business owners may want to consider alternatives to Twitter. According to Nielsen, despite an abundance of new media options, most Philadelphia consumers prefer traditional media. Each week, for instance, more adult consumers tune-in to Philadelphia radio, local TV, and cable than all other advertising-supported options. [![Philadelphia Media Reach DEC 20](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philadelphia%20Media%20Reach%20DEC%2020.png?noresize=true&width=632&name=Philadelphia%20Media%20Reach%20DEC%2020.png)](https://blog.advertiseinboston.com/what-is-the-best-way-to-reach-online-shoppers-in-boston) The most successful campaigns, however, utilize multiple forms of advertising to achieve the maximum amount of reach.  #### More Advertising Advice For Philadelphia Small Business Owners - [Small Business Advice: 5 Facts About Advertising On Philadelphia Radio](https://blog.advertiseinphiladelphia.com/small-business-advice-5-facts-about-advertising-on-philadelphia-radio) - [Online Advertising In Philadelphia: How Much Do Local Companies Spend?](https://blog.advertiseinphiladelphia.com/online-advertising-in-philadelphia-how-much-do-local-companies-spend) - [Advertising In Philadelphia: Top 5 Articles From 2020](https://blog.advertiseinphiladelphia.com/advertising-in-philadelphia-top-5-articles-from-2020) - [Who's Spending Now? Philadelphia Small Business Owners Ask.](https://blog.advertiseinphiladelphia.com/whos-spending-now-philadelphia-small-business-owners-ask) - [Advertising In Philadelphia: Still Time To Ring Up Holiday Sales](https://blog.advertiseinphiladelphia.com/advertising-in-philadelphia-still-time-to-ring-up-holiday-sales) - [What Is The Best Way To Reach Online Shoppers In Philadelphia?](https://blog.advertiseinphiladelphia.com/what-is-the-best-way-to-reach-online-shoppers-in-philadelphia) [![Advertise In Philadelphia](https://no-cache.hubspot.com/cta/default/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/828cf1c7-a3e4-4818-a8ec-e8ca524ec6c4)   Topics: [Delaware Valley Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/delaware-valley-small-business-owner), [Philadelphia Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/philadelphia-small-business-owner), [Small Business Advertising](https://blog.advertiseinphiladelphia.com/topic/small-business-advertising), [Best Way To Advertise](https://blog.advertiseinphiladelphia.com/topic/best-way-to-advertise), [small business owner](https://blog.advertiseinphiladelphia.com/topic/small-business-owner), [radio advertising](https://blog.advertiseinphiladelphia.com/topic/radio-advertising), [facebook advertising](https://blog.advertiseinphiladelphia.com/topic/facebook-advertising), [small business](https://blog.advertiseinphiladelphia.com/topic/small-business), [instagram](https://blog.advertiseinphiladelphia.com/topic/instagram), [facebook](https://blog.advertiseinphiladelphia.com/topic/facebook), [twitter](https://blog.advertiseinphiladelphia.com/topic/twitter), [small business marketing](https://blog.advertiseinphiladelphia.com/topic/small-business-marketing), [best way to advertise in philadelphia](https://blog.advertiseinphiladelphia.com/topic/best-way-to-advertise-in-philadelphia) #### Written by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) ### Get Advice Direct To Your Inbox [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439) ### Recent Posts