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Philadelphia Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 9:03:46 AM / by Larry Julius

Delaware Valley consumers are expected to spend $141 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 2.5 million Philadelphia adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Philadelphia small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Philadelphia radio is the best way to reach holiday shoppers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, working mothers, households with children, retail, halloween, small business owner, holiday spending, small business, parents, Retail Sales, retailer, retail stores, small business marketing, millennial parents

5 Biggest Shopping Days In Philadelphia: Is Your Small Business Ready?

Nov 22, 2019 7:08:00 AM / by Larry Julius

Attention Delaware Valley small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 3.2 million Philadelphia area consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics Pandora, Spotify, social media advertising, television advertising, best time to advertise, holiday shopping, consumer spending, radio advertising, facebook advertising, holiday spending, small business

Where Will Philadelphia Consumers Do Their Holiday Shopping?

Oct 31, 2019 11:15:00 AM / by Larry Julius

Delaware Valley shoppers are expected to spend $12 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Philadelphia radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics retail, store traffic, best time to advertise, holiday shopping, consumer spending, small business owner, radio advertising, holiday spending

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